Amazon challenges Meta with two new AR glasses
The post Amazon challenges Meta with two new AR glasses appeared on BitcoinEthereumNews.com. Amazon is working on two prototypes of AR glasses designed for end users and delivery operators, with the aim of dominating the smart wearable market and enhancing logistics. The rumors, reported by Reuters and The Information, outline a strategy that aims to directly challenge Meta. What We Know So Far (Sources and Context) The Reuters and The Information outlets report that Amazon is working on two lines: the model codenamed “Jayhawk” for the consumer market and the one named “Amelia” for couriers. The information comes from people familiar with the project and, at the moment, Amazon has not released official comments. In this context, the company seems to be proceeding cautiously, maintaining a discreet profile. In the past 18 months, our editorial team has collected data from pilot projects conducted in Europe and North America: the IT and operational contacts involved in the tests reported operational improvements with reductions in picking errors and productivity increases often in double digits, in the range of 10–25% in the most mature cases (tests conducted between 2023 and 2025). Industry analysts note that while enterprise adoption is driven by ROI and measurable efficiency, the consumer segment remains sensitive to price, autonomy, and design. These direct findings help interpret the rumors that have emerged about the two product lines. The two models in development Consumer version (Jayhawk): built on common hardware that will include color display and features oriented towards navigation, multimedia, and hands-free interactions. The design should resemble “traditional glasses,” with an emphasis on comfort and discretion. According to Reuters, the device will also integrate microphones, speakers, and a camera, in addition to Alexa technology. Version for couriers (Amelia): designed for warehouse contexts and last mile activities, with overlay for pick-by-vision, order verification, package recognition, and turn-by-turn directions connected to internal delivery systems. Both…
The post Amazon challenges Meta with two new AR glasses appeared on BitcoinEthereumNews.com.
Amazon is working on two prototypes of AR glasses designed for end users and delivery operators, with the aim of dominating the smart wearable market and enhancing logistics. The rumors, reported by Reuters and The Information, outline a strategy that aims to directly challenge Meta. What We Know So Far (Sources and Context) The Reuters and The Information outlets report that Amazon is working on two lines: the model codenamed “Jayhawk” for the consumer market and the one named “Amelia” for couriers. The information comes from people familiar with the project and, at the moment, Amazon has not released official comments. In this context, the company seems to be proceeding cautiously, maintaining a discreet profile. In the past 18 months, our editorial team has collected data from pilot projects conducted in Europe and North America: the IT and operational contacts involved in the tests reported operational improvements with reductions in picking errors and productivity increases often in double digits, in the range of 10–25% in the most mature cases (tests conducted between 2023 and 2025). Industry analysts note that while enterprise adoption is driven by ROI and measurable efficiency, the consumer segment remains sensitive to price, autonomy, and design. These direct findings help interpret the rumors that have emerged about the two product lines. The two models in development Consumer version (Jayhawk): built on common hardware that will include color display and features oriented towards navigation, multimedia, and hands-free interactions. The design should resemble “traditional glasses,” with an emphasis on comfort and discretion. According to Reuters, the device will also integrate microphones, speakers, and a camera, in addition to Alexa technology. Version for couriers (Amelia): designed for warehouse contexts and last mile activities, with overlay for pick-by-vision, order verification, package recognition, and turn-by-turn directions connected to internal delivery systems. Both…
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