American Eagle Foot Traffic Dips After Sydney Sweeney Controversy
The post American Eagle Foot Traffic Dips After Sydney Sweeney Controversy appeared on BitcoinEthereumNews.com. Topline Foot traffic at American Eagle for the past two weeks is down year-over-year, according to data shared with Forbes by retail data company Pass_by, marking a downturn in traffic since the company stoked controversy by unveiling an ad campaign starring Sydney Sweeney critics felt evoked eugenics. Sydney Sweeney’s American Eagle campaign became a cultural flashpoint. (Photo by Michael M. Santiago/Getty Images) Getty Images Key Facts Foot traffic is down year-over-year by 8.96% at American Eagle for the week beginning Aug. 3, according to Pass_by data, which the company gathers from in-store sensors and other datasets like weather and seasonal trends.. For the week beginning July 27, foot traffic dipped year-over-year by 3.9%, according to Pass_by data, while traffic dipped just 0.27% for the week beginning July 20. For the entire two months before July 20, foot traffic had increased year-over-year each week, with American Eagle seeing a boost in year-over-year foot traffic of 4.85% for the week of July 13 and 5.91% for the week of July 6. James Ewen, vice president of marketing for Pass_by, said the “size and speed of the decline points to more than just seasonal or economic trends,” noting when a “brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.” Retail Brew reported foot traffic at American Eagle competitors also fell for the week of Aug. 3, citing Pass_by data, though none fell as steep as American Eagle: Abercrombie & Fitch traffic dipped 3.3% year-over-year, while H&M fell 4.9%. Though web traffic for American Eagle surged following Sweeney’s controversial ad campaign, sales for the brand have remained flat, Adweek reported, citing data company Consumer Edge. Why Was Sweeney’s Ad So Controversial? In a marketing video for American Eagle, Sweeney wears all denim and makes a…
The post American Eagle Foot Traffic Dips After Sydney Sweeney Controversy appeared on BitcoinEthereumNews.com.
Topline Foot traffic at American Eagle for the past two weeks is down year-over-year, according to data shared with Forbes by retail data company Pass_by, marking a downturn in traffic since the company stoked controversy by unveiling an ad campaign starring Sydney Sweeney critics felt evoked eugenics. Sydney Sweeney’s American Eagle campaign became a cultural flashpoint. (Photo by Michael M. Santiago/Getty Images) Getty Images Key Facts Foot traffic is down year-over-year by 8.96% at American Eagle for the week beginning Aug. 3, according to Pass_by data, which the company gathers from in-store sensors and other datasets like weather and seasonal trends.. For the week beginning July 27, foot traffic dipped year-over-year by 3.9%, according to Pass_by data, while traffic dipped just 0.27% for the week beginning July 20. For the entire two months before July 20, foot traffic had increased year-over-year each week, with American Eagle seeing a boost in year-over-year foot traffic of 4.85% for the week of July 13 and 5.91% for the week of July 6. James Ewen, vice president of marketing for Pass_by, said the “size and speed of the decline points to more than just seasonal or economic trends,” noting when a “brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.” Retail Brew reported foot traffic at American Eagle competitors also fell for the week of Aug. 3, citing Pass_by data, though none fell as steep as American Eagle: Abercrombie & Fitch traffic dipped 3.3% year-over-year, while H&M fell 4.9%. Though web traffic for American Eagle surged following Sweeney’s controversial ad campaign, sales for the brand have remained flat, Adweek reported, citing data company Consumer Edge. Why Was Sweeney’s Ad So Controversial? In a marketing video for American Eagle, Sweeney wears all denim and makes a…
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