Ariana Grande Says ‘Cringe’ Culture Is ‘So Unfair’ After ‘Wicked’ Press Tour Criticism
"Why do you want me to be sitting here numb?" the singer said. "Been there."
Ariana Grande isn’t going to let haters stop her from being her true, authentic self. While speaking to Evan Ross Katz on his Shut Up Evan podcast posted Friday (Oct. 24), the pop star opened up about how much she dislikes the current culture’s aversion to genuine excitement, which often gets written off as “cringe” or “trying too hard.”
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“[Earnestness] scares people so much, and I think that’s really sad,” Grande began. “The whole ‘cringe,’ whatever, is just so unfair. Maybe it’s because of, like, PTSD or whatever, but I love so much. I’m so grateful to feel so much.”
“We should be able to be happy and it not be corny or cringe … being passionate about something, loving people,” she continued. “That’s the best. Why do you want me to be sitting here numb? Been there.”
Grande also cited last year’s Wicked press tour — which spawned viral moments such as the “holding space” meme — as a time where hers and costar Cynthia Erivo’s emotional reactions to things were especially mistaken for inauthenticity. “There are so many clips that you would understand if you were there,” she told Katz. “I loved that experience. We had a really beautiful time.”
Speaking of the Wicked press tour, which seemingly lasted for months with countless headline-making interviews, premieres and fan events, Grande said that the promotional cycle for Wicked: For Good has been more low-key for a variety of reasons — the main one being that the R.E.M. Beauty founder is busy filming 2026’s Focker In-Law alongside Skyler Gisondo, Ben Stiller and Robert De Niro.
“With this second one, we’ve been filming,” she explained. “I’m wrapping Fockers on Halloween and flying straight into Brazil, we’re starting the [Wicked] press tour three days later. It’s not necessarily a strategy as much as it’s logistically been a little difficult.”
“But there’s also, there’s a little element of we wanted to make it different this time,” she added. “The first time was so special and so unique that we wanted to make it more about the fans this time.”
The main way Grande says she and the rest of the Wicked team are planning on reaching fans this time around is through a concert special premiering in early November on NBC.
The interview comes with just one month left until Wicked: For Good arrives in theaters and ties a bow on the epic Wicked saga that kicked off last year. The first film in the duology broke box office records by becoming the highest grossing adaptation of a Broadway musical, while the soundtrack debuted at No. 2 on the Billboard 200.
Elsewhere in the podcast, Grande spoke about getting advice from Madonna and Beyoncé early on in her career, as well as why she thought she’d never release another album after 2020’s Positions.
Watch Grande’s full conversation with Katz above.
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