Bakkt Buys Into Japan to Launch Global Bitcoin Treasury Push
The post Bakkt Buys Into Japan to Launch Global Bitcoin Treasury Push appeared on BitcoinEthereumNews.com. TLDR: Bakkt bought 30% of Marusho Hotta, gaining control and naming rights to bitcoin.jp. Marusho Hotta will rebrand and begin holding Bitcoin as part of its corporate treasury. Phillip Lord, Bakkt’s president, will take over as CEO of the Japan-based firm. The strategy blends M&A, rebranding, and BTC adoption to shift how public firms hold assets. Bakkt is making its next move, and it starts in Tokyo. The crypto platform has recently struck a deal that puts it at the heart of Japan’s Bitcoin scene. It’s not launching an exchange or rolling out a wallet. Instead, Bakkt wants to turn a traditional company into a digital asset treasury hub. And this deal is how it begins. Bakkt Becomes Lead Shareholder in Marusho Hotta According to a press release, Bakkt has agreed to buy 30% of Marusho Hotta Co., a listed company on the Tokyo Stock Exchange. The seller, RIZAP Group, will pass on enough shares to make Bakkt the largest single shareholder. That stake gives Bakkt a strategic seat at the table and one that it plans to use fast. Bakkt International’s President, Phillip Lord, will take over as CEO of Marusho Hotta. With that, the company’s financial playbook will begin to change. The new plan? Turn MHT into a Bitcoin-focused treasury vehicle. Bakkt didn’t just buy shares; it also bought a name. The domain bitcoin.jp now belongs to the firm and is expected to replace the old brand. That rebranding, however, still needs shareholder approval to go through. The name isn’t just a facelift. It signals where Bakkt is heading. The company wants MHT to become a core part of its multinational Bitcoin treasury strategy, starting with Japan’s regulated environment. In a statement, Bakkt’s co-CEO Akshay Naheta said the move takes advantage of Japan’s friendly crypto laws. He emphasized…
The post Bakkt Buys Into Japan to Launch Global Bitcoin Treasury Push appeared on BitcoinEthereumNews.com.
TLDR: Bakkt bought 30% of Marusho Hotta, gaining control and naming rights to bitcoin.jp. Marusho Hotta will rebrand and begin holding Bitcoin as part of its corporate treasury. Phillip Lord, Bakkt’s president, will take over as CEO of the Japan-based firm. The strategy blends M&A, rebranding, and BTC adoption to shift how public firms hold assets. Bakkt is making its next move, and it starts in Tokyo. The crypto platform has recently struck a deal that puts it at the heart of Japan’s Bitcoin scene. It’s not launching an exchange or rolling out a wallet. Instead, Bakkt wants to turn a traditional company into a digital asset treasury hub. And this deal is how it begins. Bakkt Becomes Lead Shareholder in Marusho Hotta According to a press release, Bakkt has agreed to buy 30% of Marusho Hotta Co., a listed company on the Tokyo Stock Exchange. The seller, RIZAP Group, will pass on enough shares to make Bakkt the largest single shareholder. That stake gives Bakkt a strategic seat at the table and one that it plans to use fast. Bakkt International’s President, Phillip Lord, will take over as CEO of Marusho Hotta. With that, the company’s financial playbook will begin to change. The new plan? Turn MHT into a Bitcoin-focused treasury vehicle. Bakkt didn’t just buy shares; it also bought a name. The domain bitcoin.jp now belongs to the firm and is expected to replace the old brand. That rebranding, however, still needs shareholder approval to go through. The name isn’t just a facelift. It signals where Bakkt is heading. The company wants MHT to become a core part of its multinational Bitcoin treasury strategy, starting with Japan’s regulated environment. In a statement, Bakkt’s co-CEO Akshay Naheta said the move takes advantage of Japan’s friendly crypto laws. He emphasized…
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