Celebrate 808 Day With Limited-Edition New Balance x Tiago Lemos NM808 Sneaker Release
In honor of the famed TR-808 drum machine, this sneaker collab slaps harder than any bass drop.
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In celebration of 808 Day, New Balance has teamed up with Roland to relaunch a special edition Tiago Lemos NM808 x Roland sneaker. Releasing on Aug. 8 (8/08), this collaboration pays homage to the renowned TR-808 drum machine, which is responsible for the famous bass drum sound heard in most popular hip-hop songs today. The New Balance Tiago Lemos NM808 x Roland sneaker is available now on newbalance.com for $115.
This collaboration showcases a unique intersection of skateboarding, hip-hop and sneaker culture. The NM808 seamlessly blends the innovative style of skate legend Tiago Lemos with New Balance’s timeless aesthetic. The limited-edition sneakers takes inspiration from late ’90s with a sleek black colorway that featuring a mix of a leather and suede upper, a clear sole and a gradient of yellow and orange accents on the side and heel.
“Hip-hop has been the soundtrack for my skating, and at the heart of many classics was the 808. To have a collaboration with the legendary Roland 808 on my shoe is an honor,” Tiago Lemos said in a press release.
To commemorate this collaboration, a special short film featuring Tiago Lemos and renowned DJ and producer Cut Chemist will be released on New Balance’s YouTube channel on 808 Day. In the video, Cut Chemist emphasized the TR-808’s legacy by saying, “The 808 is responsible for some of the most recognizable beats in modern music history. It completely changed the game and is just as relevant today as it was at its inception. It’s truly the most important drum machine in hip-hop.”
The limited-edition Tiago Lemos NM808 sneaker can be yours now. Act quickly and cop yourself a pair now on newbalance.com before they sell out. Shop the collab below.
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