Former Coinbase Germany CEO Joins LUKSO, Aims to Break Big Tech’s Grip on Creator Autonomy

Jan-Oliver Sell, the former Managing Director of Coinbase, Germany, made the case for LUKSO, a layer 1 blockchain designed to revitalise the creative economy, in an interview on 15 May 2025, “Centralised platforms are closed systems. They control who sees what, how creators earn, and what features are allowed,” he said.

LUKSO, a decentralised platform, offers an alternative to creators depending on centralised platforms like Google, Meta, and Spotify that can change rules as they see fit, impacting creator reach and earnings.

The company recently appointed Sell as its new CEO and promises to shift the power dynamic of the current centralised system through its LUKSO Standards Proposals (LSP) smart contract system that allows creators to be fully in control of their identity and content.

The platform facilitates a universal identity for creators and AI that is censorship-proof, fully on-chain, and publicly accessible, enabling a creator’s content to be accessible and interactable by everyone, including apps and even protocols.

Big moves at LUKSO.
⁰The former CEO of Coinbase Germany, @JanOSell, just joined @Universal_Every as COO to help bring Web3 to the mainstream.
With Universal Profiles, creator-owned content, and AI-powered identities—LUKSO isn’t just another blockchain.⁰It’s the foundation for… pic.twitter.com/2l68ihvCZC

— ninjafromqueens.base.eth

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