GenAI artificial intelligence enters films and series
The post GenAI artificial intelligence enters films and series appeared on BitcoinEthereumNews.com. Netflix takes a decisive step towards the future of audiovisual production, introducing GenAI in its films and shows for the first time. The announcement comes directly from co-CEO Ted Sarandos during the company’s recent post-results conference call, marking a historic moment for the entire entertainment sector. The streaming platform has indeed revealed that it used generative artificial intelligence to create a key scene in the Argentine series “El Atonata,” paving the way for new creative and production possibilities. The innovation of Netflix: GenAI on the screen The first tangible example of this technological revolution is found right in “El Atonata,” where Netflix’s in-house production team collaborated with the creators of the series to create a complex scene of a building collapsing. Thanks to the use of GenAI, the sequence was completed in record time: according to Sarandos, the work was completed ten times faster compared to traditional visual effects tools, with significant cost savings. This result not only demonstrates the effectiveness of the new technology, but also highlights how artificial intelligence can become a fundamental tool for creators, allowing them to overcome technical and budgetary limits that until recently seemed insurmountable. Sarandos emphasized how Netflix’s mission is to provide its creators with increasingly advanced tools, capable of improving the quality of films and series, and not just reducing their costs. “We remain convinced that artificial intelligence represents an incredible opportunity to help creators make films and series better, not just cheaper,” stated the co-CEO. The adoption of tools based on artificial intelligence indeed allows for the democratization of access to technologies that, until recently, were reserved exclusively for projects with the highest budgets. An example is de-aging, or the digital rejuvenation of actors, which can now be used even in medium-scale productions thanks to GenAI. The impact of artificial intelligence,…
The post GenAI artificial intelligence enters films and series appeared on BitcoinEthereumNews.com.
Netflix takes a decisive step towards the future of audiovisual production, introducing GenAI in its films and shows for the first time. The announcement comes directly from co-CEO Ted Sarandos during the company’s recent post-results conference call, marking a historic moment for the entire entertainment sector. The streaming platform has indeed revealed that it used generative artificial intelligence to create a key scene in the Argentine series “El Atonata,” paving the way for new creative and production possibilities. The innovation of Netflix: GenAI on the screen The first tangible example of this technological revolution is found right in “El Atonata,” where Netflix’s in-house production team collaborated with the creators of the series to create a complex scene of a building collapsing. Thanks to the use of GenAI, the sequence was completed in record time: according to Sarandos, the work was completed ten times faster compared to traditional visual effects tools, with significant cost savings. This result not only demonstrates the effectiveness of the new technology, but also highlights how artificial intelligence can become a fundamental tool for creators, allowing them to overcome technical and budgetary limits that until recently seemed insurmountable. Sarandos emphasized how Netflix’s mission is to provide its creators with increasingly advanced tools, capable of improving the quality of films and series, and not just reducing their costs. “We remain convinced that artificial intelligence represents an incredible opportunity to help creators make films and series better, not just cheaper,” stated the co-CEO. The adoption of tools based on artificial intelligence indeed allows for the democratization of access to technologies that, until recently, were reserved exclusively for projects with the highest budgets. An example is de-aging, or the digital rejuvenation of actors, which can now be used even in medium-scale productions thanks to GenAI. The impact of artificial intelligence,…
What's Your Reaction?
