Google set to undergo several cost-cutting measures
The post Google set to undergo several cost-cutting measures appeared on BitcoinEthereumNews.com. Technology giant Google has announced plans to undergo several cost-cutting measures, including ending its enterprise subscription to the Financial Times. According to several sources, the media house is not the only one on the list, with the recent cuts reflecting broader efforts by the company to cut costs. Google has been implementing several cost reductions across 2025, including the removal of 35% of managers who oversaw teams of at least three people. “Right now, we have 35% fewer managers, with fewer direct reports” than at this time a year ago, said Brian Welle, vice president of people analytics and performance, according to audio of a meeting reviewed by CNBC. “So a lot of fast progress there.” Google begins cost reduction measures Google has also been offering voluntary exit programs across several divisions since January. Finance chief Anat Ashkenazi mentioned late last year that the company will continue to push for more cost cuts, a development that has remained unchanged despite Alphabet seeing a strong Q2 2025, with $496.4 billion in revenue. These cuts may save thousands for Google, but they also come at a time when the company is facing strained relationships with publishers. According to August data from the trade association Digital Content Next, median referral traffic from Google Search to publishers dropped by 10% between May and June 2025, with non-new brands seeing a drop of 14%. In a report submitted by SimilarWeb, major outlets, including Business Insider, CNN, and HuffPost, have seen sharper traffic drops of 30%, 40%, and 40%, respectively. Publishers have attributed the drops to the company’s AI Overview feature, which has seen its click-throughs to external websites reduce from 56% to 69% since its launch, according to data from Pew Research. This spring, Pew mentioned that it analyzed data from 900 United States adults,…
The post Google set to undergo several cost-cutting measures appeared on BitcoinEthereumNews.com.
Technology giant Google has announced plans to undergo several cost-cutting measures, including ending its enterprise subscription to the Financial Times. According to several sources, the media house is not the only one on the list, with the recent cuts reflecting broader efforts by the company to cut costs. Google has been implementing several cost reductions across 2025, including the removal of 35% of managers who oversaw teams of at least three people. “Right now, we have 35% fewer managers, with fewer direct reports” than at this time a year ago, said Brian Welle, vice president of people analytics and performance, according to audio of a meeting reviewed by CNBC. “So a lot of fast progress there.” Google begins cost reduction measures Google has also been offering voluntary exit programs across several divisions since January. Finance chief Anat Ashkenazi mentioned late last year that the company will continue to push for more cost cuts, a development that has remained unchanged despite Alphabet seeing a strong Q2 2025, with $496.4 billion in revenue. These cuts may save thousands for Google, but they also come at a time when the company is facing strained relationships with publishers. According to August data from the trade association Digital Content Next, median referral traffic from Google Search to publishers dropped by 10% between May and June 2025, with non-new brands seeing a drop of 14%. In a report submitted by SimilarWeb, major outlets, including Business Insider, CNN, and HuffPost, have seen sharper traffic drops of 30%, 40%, and 40%, respectively. Publishers have attributed the drops to the company’s AI Overview feature, which has seen its click-throughs to external websites reduce from 56% to 69% since its launch, according to data from Pew Research. This spring, Pew mentioned that it analyzed data from 900 United States adults,…
What's Your Reaction?
