Google’s AI Search could erode Reddit traffic
The post Google’s AI Search could erode Reddit traffic appeared on BitcoinEthereumNews.com. Google is reshaping how users find answers online, and that’s spelling trouble for Reddit. The tech giant introduced a significant update to its search engine at the Google I/O 2025 conference. The new feature, AI Mode, changes the standard Google Search bar to resemble an AI chatbot. These features provide users with direct, AI-generated answers to queries, often summarizing content from various sources, including Reddit, without requiring users to visit the original sites. AI Mode offers human answers instead of the standard list of links. It’s driven by a customized version of Google’s Gemini 2 generative AI model. The tool can answer tricky questions, search many sources at once, and give the results in a reader-friendly way. AI Mode was first launched to U.S.-based Google One AI Premium users in early 2025. Google has announced that it will be officially available to every user in the U.S. over the next few weeks. A worldwide launch is planned for later this year. “AI Mode is where we will first bring our frontier capabilities into search,” CEO Sundar Pichai said. He referred to it as a “complete overhaul” of the search experience. The change is part of a broader effort by Google to remain competitive in the battle over AI-powered search. Competitors like Microsoft, with Bing AI, and OpenAI’s ChatGPT have already incorporated similar features. Google’s answer is audacious — and possibly fraught with risk. AI Mode puts Reddit’s search traffic at risk One platform with the potential to be heavily affected is Reddit. Traditional Google Search has been very good for Reddit. You can use any search engine you want, but many of us end up on Reddit when looking for human answers to real-world problems, regardless of whether we are logged in. Google has even prioritized Reddit links in the…
The post Google’s AI Search could erode Reddit traffic appeared on BitcoinEthereumNews.com.
Google is reshaping how users find answers online, and that’s spelling trouble for Reddit. The tech giant introduced a significant update to its search engine at the Google I/O 2025 conference. The new feature, AI Mode, changes the standard Google Search bar to resemble an AI chatbot. These features provide users with direct, AI-generated answers to queries, often summarizing content from various sources, including Reddit, without requiring users to visit the original sites. AI Mode offers human answers instead of the standard list of links. It’s driven by a customized version of Google’s Gemini 2 generative AI model. The tool can answer tricky questions, search many sources at once, and give the results in a reader-friendly way. AI Mode was first launched to U.S.-based Google One AI Premium users in early 2025. Google has announced that it will be officially available to every user in the U.S. over the next few weeks. A worldwide launch is planned for later this year. “AI Mode is where we will first bring our frontier capabilities into search,” CEO Sundar Pichai said. He referred to it as a “complete overhaul” of the search experience. The change is part of a broader effort by Google to remain competitive in the battle over AI-powered search. Competitors like Microsoft, with Bing AI, and OpenAI’s ChatGPT have already incorporated similar features. Google’s answer is audacious — and possibly fraught with risk. AI Mode puts Reddit’s search traffic at risk One platform with the potential to be heavily affected is Reddit. Traditional Google Search has been very good for Reddit. You can use any search engine you want, but many of us end up on Reddit when looking for human answers to real-world problems, regardless of whether we are logged in. Google has even prioritized Reddit links in the…
What's Your Reaction?
