Gucci Cosmos Showcases Fashion Brand’s Legacy With Head-Turning Tech
The post Gucci Cosmos Showcases Fashion Brand’s Legacy With Head-Turning Tech appeared on BitcoinEthereumNews.com. Gucci’s itinerant Cosmos exhibition touched down in London last week, but you can forget about phalanxes of dusty mannequins. The show, conceived by British impresario Es Devlin—whose credits include the Olympics, Sper Bowl, and Beyoncé’s Renaissance tour—and curated by eminent fashion historian Maria Luisa Frisa, rips up the rule book of the traditional fashion retrospective. Gucci Cosmos, which celebrates the house’s most famous designs, is all about generating emotion and using technology to do it—from reinterpretations of simple visual trickery that inspired wonder in the time of house founder Guccio Gucci, to contemporary innovations that do the same for the 21st-century digital native. Image: Gucci “It’s feeling that I want to evoke, and then I find the tech to evoke that feeling,” Devlin told Decrypt during the exhibition’s preview. “We’re trying to recontextualize these famous pieces of Gucci history within the history of technology and civilization; the history of human relationships.” The 18 year-old Guccio Gucci worked as a bellboy in the elevator of London’s Savoy Hotel. It was there, according to house legend, that he dreamed up the idea for the brand while spending hours ruminating over the swanky luggage belonging to the guests. Visitors enter the Gucci Cosmos exhibition via a static reproduction of said elevator, which appears to travel up the Savoy’s seven floors via video screens set behind two-way mirrors, giving the illusion of movement. The experience is accompanied by a soundtrack that tells the story. And although it’s a simple device, it’s an incredibly effective way to fire the imagination and transport visitors back in time. Savoy founder Richard D’Oyly Carte, who previously inaugurated the Gilbert & Sullivan opera company based out of the Savoy Theater, opened the hotel to give opera-goers a place to stay. Initially, the rooms at the top of the seven-story…
The post Gucci Cosmos Showcases Fashion Brand’s Legacy With Head-Turning Tech appeared on BitcoinEthereumNews.com.
Gucci’s itinerant Cosmos exhibition touched down in London last week, but you can forget about phalanxes of dusty mannequins. The show, conceived by British impresario Es Devlin—whose credits include the Olympics, Sper Bowl, and Beyoncé’s Renaissance tour—and curated by eminent fashion historian Maria Luisa Frisa, rips up the rule book of the traditional fashion retrospective. Gucci Cosmos, which celebrates the house’s most famous designs, is all about generating emotion and using technology to do it—from reinterpretations of simple visual trickery that inspired wonder in the time of house founder Guccio Gucci, to contemporary innovations that do the same for the 21st-century digital native. Image: Gucci “It’s feeling that I want to evoke, and then I find the tech to evoke that feeling,” Devlin told Decrypt during the exhibition’s preview. “We’re trying to recontextualize these famous pieces of Gucci history within the history of technology and civilization; the history of human relationships.” The 18 year-old Guccio Gucci worked as a bellboy in the elevator of London’s Savoy Hotel. It was there, according to house legend, that he dreamed up the idea for the brand while spending hours ruminating over the swanky luggage belonging to the guests. Visitors enter the Gucci Cosmos exhibition via a static reproduction of said elevator, which appears to travel up the Savoy’s seven floors via video screens set behind two-way mirrors, giving the illusion of movement. The experience is accompanied by a soundtrack that tells the story. And although it’s a simple device, it’s an incredibly effective way to fire the imagination and transport visitors back in time. Savoy founder Richard D’Oyly Carte, who previously inaugurated the Gilbert & Sullivan opera company based out of the Savoy Theater, opened the hotel to give opera-goers a place to stay. Initially, the rooms at the top of the seven-story…
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