How AI Is Powering The Luxury Industry Now; Viva Tech, LVMH, L’Oréal
The post How AI Is Powering The Luxury Industry Now; Viva Tech, LVMH, L’Oréal appeared on BitcoinEthereumNews.com. AI took center stage at the 2025 LVMH Innovation Award Ceremony at Paris’ Viva Tech LVMH AI is continuing to power the luxury industry, optimising the consumer journey via hyper personalisation and creating efficiencies in the all consuming drive for content. LVMH announced the winners of its ninth Innovation Award at a ceremony taking place during annual Paris technology fair, Viva Tech. The Group works with a number of technology startups, helping them scale via projects co-developed within its ecosystem and the Award spotlights its ongoing commitment to the talent shaping the future of luxury. This year, the competition took a more streamlined format than previously, focused on specific projects within the LVMH ecosystem with ROI front and center. Three prizewinners in three categories—Best Impact, Best Business and Most Promising—were recognised for solutions realised together with particular Maisons. Best Business Prize for the solution considered to drive business growth and operational transformation most effectively went to US based Kahoona, for its collaboration with Dior. According to LVMH, Kahoona’s real-time predictive audience segmentation solution for anonymised online visitors “took personalized customer experience to an unprecedented level.” Here’s how Kahoona’s AI works CEO Gal Rapoport described how his AI based technology recognised various criteria including customer intent, demographic and price point via “pattern recognition” within “digital body language and actioning these insights to route and optimize every customer journey. French startup Genesis won Best Impact Prize for its collaboration with Moët Hennessy—a data-driven digital tool to measure, monitor and improve soil health. This award celebrates technology advancing sustainability and the Group notes the solution’s “significant potential for replication and development within the LVMH ecosystem.” Most Promising Prize went to OMI, for its collaboration with Guerlain. Co-founder and CEO Hugo Borensztein describes his content creation studio as a “French pioneer in 3D AI”—…
The post How AI Is Powering The Luxury Industry Now; Viva Tech, LVMH, L’Oréal appeared on BitcoinEthereumNews.com.
AI took center stage at the 2025 LVMH Innovation Award Ceremony at Paris’ Viva Tech LVMH AI is continuing to power the luxury industry, optimising the consumer journey via hyper personalisation and creating efficiencies in the all consuming drive for content. LVMH announced the winners of its ninth Innovation Award at a ceremony taking place during annual Paris technology fair, Viva Tech. The Group works with a number of technology startups, helping them scale via projects co-developed within its ecosystem and the Award spotlights its ongoing commitment to the talent shaping the future of luxury. This year, the competition took a more streamlined format than previously, focused on specific projects within the LVMH ecosystem with ROI front and center. Three prizewinners in three categories—Best Impact, Best Business and Most Promising—were recognised for solutions realised together with particular Maisons. Best Business Prize for the solution considered to drive business growth and operational transformation most effectively went to US based Kahoona, for its collaboration with Dior. According to LVMH, Kahoona’s real-time predictive audience segmentation solution for anonymised online visitors “took personalized customer experience to an unprecedented level.” Here’s how Kahoona’s AI works CEO Gal Rapoport described how his AI based technology recognised various criteria including customer intent, demographic and price point via “pattern recognition” within “digital body language and actioning these insights to route and optimize every customer journey. French startup Genesis won Best Impact Prize for its collaboration with Moët Hennessy—a data-driven digital tool to measure, monitor and improve soil health. This award celebrates technology advancing sustainability and the Group notes the solution’s “significant potential for replication and development within the LVMH ecosystem.” Most Promising Prize went to OMI, for its collaboration with Guerlain. Co-founder and CEO Hugo Borensztein describes his content creation studio as a “French pioneer in 3D AI”—…
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