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How Brazil Became A Major Growth Market For Cricket
The post How Brazil Became A Major Growth Market For Cricket appeared on BitcoinEthereumNews.com. Cricket is rising in Brazil (Photo by CARL DE SOUZA/AFP via Getty Images) AFP via Getty Images Brazil’s emergence on the cricket map, forging a reputation as one of the sport’s most exciting growth areas, may have never eventuated if not for England’s rather dreary surroundings. The unexpected rise of cricket, by some metrics the world’s second biggest sport but largely confined to the British Commonwealth, in the South American powerhouse nation is also pivotal in helping the development of nearby U.S. amid exciting plans for the region. While Brazil boasted its own traditional bat and ball spin-off, a popular street game called taco, cricket was essentially invisible in the soccer-mad country. The turning point came in 2000 when Matt Featherstone, a professional cricketer in England, moved to Pocos de Caldas – a spa city north of Sao Paulo in southeast Brazil. His Brazilian wife had simply enough of England’s grim weather, bemoaned by so many before and since, so they decided to spend six months in her native country. “She hated the cold, rain and the gray,” chuckled Featherstone, now Cricket Brasil president, during our meeting on the sidelines of the recent International Cricket Council meetings in Singapore. The sunshine and warmth, almost inevitably, meant they stayed put and Featherstone has laid the blocks for the rise of cricket in Brazil, highlighted by the women’s national side currently 35th in the T20 rankings – clearly the best team in Latin America. Matt Featherstone has been instrumental in cricket’s rise in Brazil (Photo by Steve Bardens-ICC/ICC via Getty Images) ICC via Getty Images Featherstone did not originally have grandiose visions. After moving to Brazil, he initially helped his wife in her retail business and also taught squash, his other favored passion. But Featherstone, an affable and strapping fella, wanted to…
The post How Brazil Became A Major Growth Market For Cricket appeared on BitcoinEthereumNews.com.
Cricket is rising in Brazil (Photo by CARL DE SOUZA/AFP via Getty Images) AFP via Getty Images Brazil’s emergence on the cricket map, forging a reputation as one of the sport’s most exciting growth areas, may have never eventuated if not for England’s rather dreary surroundings. The unexpected rise of cricket, by some metrics the world’s second biggest sport but largely confined to the British Commonwealth, in the South American powerhouse nation is also pivotal in helping the development of nearby U.S. amid exciting plans for the region. While Brazil boasted its own traditional bat and ball spin-off, a popular street game called taco, cricket was essentially invisible in the soccer-mad country. The turning point came in 2000 when Matt Featherstone, a professional cricketer in England, moved to Pocos de Caldas – a spa city north of Sao Paulo in southeast Brazil. His Brazilian wife had simply enough of England’s grim weather, bemoaned by so many before and since, so they decided to spend six months in her native country. “She hated the cold, rain and the gray,” chuckled Featherstone, now Cricket Brasil president, during our meeting on the sidelines of the recent International Cricket Council meetings in Singapore. The sunshine and warmth, almost inevitably, meant they stayed put and Featherstone has laid the blocks for the rise of cricket in Brazil, highlighted by the women’s national side currently 35th in the T20 rankings – clearly the best team in Latin America. Matt Featherstone has been instrumental in cricket’s rise in Brazil (Photo by Steve Bardens-ICC/ICC via Getty Images) ICC via Getty Images Featherstone did not originally have grandiose visions. After moving to Brazil, he initially helped his wife in her retail business and also taught squash, his other favored passion. But Featherstone, an affable and strapping fella, wanted to…
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