How Will Coinbase Rebrand Its Wallet?

The post How Will Coinbase Rebrand Its Wallet? appeared on BitcoinEthereumNews.com. Good Morning, Asia. Here’s what’s making news in the markets: Welcome to Asia Morning Briefing, a daily summary of top stories during U.S. hours and an overview of market moves and analysis. For a detailed overview of U.S. markets, see CoinDesk’s Crypto Daybook Americas. Rest in Peace, Coinbase Wallet. No, the app itself isn’t going away, but it is getting a new name. (Coinbase X Profile) On its X profile, its name is crossed out and replaced with a ‘TBA’ and a few question marks. “There’s plenty of speculation about what it means, but I’m leaning toward ‘The Base App.’ That would fit the idea of Base unveiling a range of in-app experiences directly inside its wallet,” Bradley Park, a Seoul-based analyst with DNTV Research, told CoinDesk in an interview. Base Creator Jesse Pollak was tapped to lead Coinbase’s Wallet team last October, which lends credence to Park’s theory. In an interview on the sidelines of Devcon in Bangkok last year, Pollak played up the decentralization of Base. It could be that the wallet is due for a rebrand to highlight its decentralized nature and distance from Coinbase itself. It’s not the first time Coinbase has re-branded its wallet. Originally it was launched as ‘Toshi’, and in 2018 that name was dropped in favor of Coinbase Wallet. Ethereum’s ZK Upgrade Earns Institutional Praise from Cathie Wood ARK Invest CEO Cathie Wood says Ethereum is “proposing the right moves for scalability and privacy to maintain its lead in the institutional world,” as the Ethereum Foundation unveils a roadmap to bring zero-knowledge proofs (ZKPs) directly to its base layer. While Wood acknowledged she does not grasp all the technical details, her endorsement highlights growing institutional confidence in Ethereum’s long-term vision. The proposed upgrade would let validators verify cryptographic proofs of block validity…

Jul 14, 2025 - 09:00
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How Will Coinbase Rebrand Its Wallet?

The post How Will Coinbase Rebrand Its Wallet? appeared on BitcoinEthereumNews.com.

Good Morning, Asia. Here’s what’s making news in the markets: Welcome to Asia Morning Briefing, a daily summary of top stories during U.S. hours and an overview of market moves and analysis. For a detailed overview of U.S. markets, see CoinDesk’s Crypto Daybook Americas. Rest in Peace, Coinbase Wallet. No, the app itself isn’t going away, but it is getting a new name. (Coinbase X Profile) On its X profile, its name is crossed out and replaced with a ‘TBA’ and a few question marks. “There’s plenty of speculation about what it means, but I’m leaning toward ‘The Base App.’ That would fit the idea of Base unveiling a range of in-app experiences directly inside its wallet,” Bradley Park, a Seoul-based analyst with DNTV Research, told CoinDesk in an interview. Base Creator Jesse Pollak was tapped to lead Coinbase’s Wallet team last October, which lends credence to Park’s theory. In an interview on the sidelines of Devcon in Bangkok last year, Pollak played up the decentralization of Base. It could be that the wallet is due for a rebrand to highlight its decentralized nature and distance from Coinbase itself. It’s not the first time Coinbase has re-branded its wallet. Originally it was launched as ‘Toshi’, and in 2018 that name was dropped in favor of Coinbase Wallet. Ethereum’s ZK Upgrade Earns Institutional Praise from Cathie Wood ARK Invest CEO Cathie Wood says Ethereum is “proposing the right moves for scalability and privacy to maintain its lead in the institutional world,” as the Ethereum Foundation unveils a roadmap to bring zero-knowledge proofs (ZKPs) directly to its base layer. While Wood acknowledged she does not grasp all the technical details, her endorsement highlights growing institutional confidence in Ethereum’s long-term vision. The proposed upgrade would let validators verify cryptographic proofs of block validity…

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