Indianapolis 500 Borg-Warner Trophy Helps Create Brand Identity
The post Indianapolis 500 Borg-Warner Trophy Helps Create Brand Identity appeared on BitcoinEthereumNews.com. Indianapolis 500 winner Josef Newgarden (left) and BorgWarner Director, Global Marketing and … [+] Communications Michelle Collins (right) pose with Newgarden’s clay bust. Bruce Martin Photo One of the grandest trophies in all of sports has been around since 1935 and has gained an iconic stature that is instantly recognizable. It’s the Borg-Warner Trophy, a stunning work of art that was first introduced in Victory Lane at the Indianapolis Motor Speedway after Louis Meyer’s win in the 1936 Indianapolis 500. It has been part of the celebration ever since. The winning driver of each Indianapolis 500 dating all the way back to Ray Haroun in the first running of the world’s greatest race in 1911 are immortalized in sterling silver on the Borg-Warner Trophy. There is one face cast in gold. It’s Tony Hulman, the man who saved the Indianapolis Motor Speedway and the Indianapolis 500 from extinction when he purchased the shuttered facility from previous owner Eddie Rickenbacker in November 1945. The Hulman Era began and lasted until November 4, 2019, when the Hulman George Family sold it to current owner Roger Penske, the winningest auto racing team owner in history. Josef Newgarden of Team Penske will be the next face added to the Borg-Warner Trophy for his thrilling win in the 107th Indianapolis 500 on May 28, 2023. It was the first time a Team Penske driver won the Indy 500 since team owner Penske purchased the Indianapolis Motor Speedway. Newgarden’s victory extended Penske’ Indy 500 record to 19 wins, starting with the great Mark Donohue in 1972. The Borg-Warner Trophy exemplifies the great history of the Indianapolis 500. But it is also creates valuable “business to business” awareness for the international automotive company. I spoke to BorgWarner BWA Director of Global Marketing and Communications Michelle Collins about…
The post Indianapolis 500 Borg-Warner Trophy Helps Create Brand Identity appeared on BitcoinEthereumNews.com.
Indianapolis 500 winner Josef Newgarden (left) and BorgWarner Director, Global Marketing and … [+] Communications Michelle Collins (right) pose with Newgarden’s clay bust. Bruce Martin Photo One of the grandest trophies in all of sports has been around since 1935 and has gained an iconic stature that is instantly recognizable. It’s the Borg-Warner Trophy, a stunning work of art that was first introduced in Victory Lane at the Indianapolis Motor Speedway after Louis Meyer’s win in the 1936 Indianapolis 500. It has been part of the celebration ever since. The winning driver of each Indianapolis 500 dating all the way back to Ray Haroun in the first running of the world’s greatest race in 1911 are immortalized in sterling silver on the Borg-Warner Trophy. There is one face cast in gold. It’s Tony Hulman, the man who saved the Indianapolis Motor Speedway and the Indianapolis 500 from extinction when he purchased the shuttered facility from previous owner Eddie Rickenbacker in November 1945. The Hulman Era began and lasted until November 4, 2019, when the Hulman George Family sold it to current owner Roger Penske, the winningest auto racing team owner in history. Josef Newgarden of Team Penske will be the next face added to the Borg-Warner Trophy for his thrilling win in the 107th Indianapolis 500 on May 28, 2023. It was the first time a Team Penske driver won the Indy 500 since team owner Penske purchased the Indianapolis Motor Speedway. Newgarden’s victory extended Penske’ Indy 500 record to 19 wins, starting with the great Mark Donohue in 1972. The Borg-Warner Trophy exemplifies the great history of the Indianapolis 500. But it is also creates valuable “business to business” awareness for the international automotive company. I spoke to BorgWarner BWA Director of Global Marketing and Communications Michelle Collins about…
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