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Italy Hopes Growing Chinese Passion For Winter Sports Leads To Olympic Business Gold
The post Italy Hopes Growing Chinese Passion For Winter Sports Leads To Olympic Business Gold appeared on BitcoinEthereumNews.com. Italy hopes growing interest in winter sports in China will attract visitors from the country to the Winter Olympics in Milano Cortina in 2026. (Photo by Tiziana FABI / AFP) (Photo by TIZIANA FABI/AFP via Getty Images) AFP via Getty Images When it comes to ancient culture, few countries rank with Italy and China in influence and depth. Italy has the most UNESCO World Heritage sites – 61, followed closely by China with 60. In the here and now, the two cultural superpowers are finding a new common interest: winter sports. Italy has longer-standing success when it comes to ski visits. Last year, it had 32 million, ranking No. 4 in the world. Interest and investment in skiing in China has taken off since the country hosted the 2022 Winter Olympics, however, turning it into one of the fastest-growing ski markets in the world. From May 2023 to April 2024, the number of skier visits at domestic ski resorts was 23 million, a year-on-year increase of 16% and more than double that of decade ago, according to the China Ski Industry White Book. The number of ski resorts open to the public in 2023-2024 rose by 22 from a year earlier to 719, the report said. With Italy poised to host the 2026 Winter Olympics in Milano Cortina on Feb. 6-22, businesses from the southern European country are looking to seize upon growing Chinese interest in winter sports to promote commerce related to tourism, skiing and travel at home, said Lorenzo Riccardi, chairman of the China-Italy Chamber of Commerce in a recent Zoom interview. The Beijing-headquartered business group has about 800 members. “We know that China really focused on the Olympics in terms of communications, brands and company exposure” in 2022, Riccardi said. “We believe it is a very important…
The post Italy Hopes Growing Chinese Passion For Winter Sports Leads To Olympic Business Gold appeared on BitcoinEthereumNews.com.
Italy hopes growing interest in winter sports in China will attract visitors from the country to the Winter Olympics in Milano Cortina in 2026. (Photo by Tiziana FABI / AFP) (Photo by TIZIANA FABI/AFP via Getty Images) AFP via Getty Images When it comes to ancient culture, few countries rank with Italy and China in influence and depth. Italy has the most UNESCO World Heritage sites – 61, followed closely by China with 60. In the here and now, the two cultural superpowers are finding a new common interest: winter sports. Italy has longer-standing success when it comes to ski visits. Last year, it had 32 million, ranking No. 4 in the world. Interest and investment in skiing in China has taken off since the country hosted the 2022 Winter Olympics, however, turning it into one of the fastest-growing ski markets in the world. From May 2023 to April 2024, the number of skier visits at domestic ski resorts was 23 million, a year-on-year increase of 16% and more than double that of decade ago, according to the China Ski Industry White Book. The number of ski resorts open to the public in 2023-2024 rose by 22 from a year earlier to 719, the report said. With Italy poised to host the 2026 Winter Olympics in Milano Cortina on Feb. 6-22, businesses from the southern European country are looking to seize upon growing Chinese interest in winter sports to promote commerce related to tourism, skiing and travel at home, said Lorenzo Riccardi, chairman of the China-Italy Chamber of Commerce in a recent Zoom interview. The Beijing-headquartered business group has about 800 members. “We know that China really focused on the Olympics in terms of communications, brands and company exposure” in 2022, Riccardi said. “We believe it is a very important…
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