Linda Yaccarino was never given real control at X, experts say
The post Linda Yaccarino was never given real control at X, experts say appeared on BitcoinEthereumNews.com. Linda Yaccarino didn’t lose her job. She was boxed out of it. That’s the view now flooding the ad world after the former NBCUniversal executive announced her exit from X, Elon Musk’s messy social platform. Her departure was no surprise to anyone still paying attention, because the truth is, she was never meant to succeed in the first place. According to the Financial Times, the warning signs were there from the very beginning, long before Elon merged X with his AI company, xAI, and long before Linda said in public that she was still CEO, which turned out to be false. She got the top job in 2023 with one goal: bring advertisers back to a platform Elon had turned radioactive. His “go fuck yourself” message to brands that pulled their spending after his $44 billion takeover was still echoing. Linda had the contacts, the polish, and the track record to try. But she never had the power. She was tasked with cleaning up a mess created by someone who wasn’t going to let her actually run anything. Elon stripped her power behind the scenes From the start, Elon micromanaged decisions, especially in advertising, which was supposed to be Linda’s turf. Brian Wieser of Madison & Wall said once Elon folded X into xAI for $45 billion, Linda had to ask herself why she was still showing up to work. By then, Elon was making solo calls, like banning hashtags in ads, changing how pricing worked, and appointing Nikita Bier as head of product without consulting her. She was publicly saying things were normal. In an interview at the Cannes ad festival three weeks before she quit, Linda claimed, “I’m the CEO of X and my boss remains the same.” But insiders allegedly told the Financial Times her title meant…
The post Linda Yaccarino was never given real control at X, experts say appeared on BitcoinEthereumNews.com.
Linda Yaccarino didn’t lose her job. She was boxed out of it. That’s the view now flooding the ad world after the former NBCUniversal executive announced her exit from X, Elon Musk’s messy social platform. Her departure was no surprise to anyone still paying attention, because the truth is, she was never meant to succeed in the first place. According to the Financial Times, the warning signs were there from the very beginning, long before Elon merged X with his AI company, xAI, and long before Linda said in public that she was still CEO, which turned out to be false. She got the top job in 2023 with one goal: bring advertisers back to a platform Elon had turned radioactive. His “go fuck yourself” message to brands that pulled their spending after his $44 billion takeover was still echoing. Linda had the contacts, the polish, and the track record to try. But she never had the power. She was tasked with cleaning up a mess created by someone who wasn’t going to let her actually run anything. Elon stripped her power behind the scenes From the start, Elon micromanaged decisions, especially in advertising, which was supposed to be Linda’s turf. Brian Wieser of Madison & Wall said once Elon folded X into xAI for $45 billion, Linda had to ask herself why she was still showing up to work. By then, Elon was making solo calls, like banning hashtags in ads, changing how pricing worked, and appointing Nikita Bier as head of product without consulting her. She was publicly saying things were normal. In an interview at the Cannes ad festival three weeks before she quit, Linda claimed, “I’m the CEO of X and my boss remains the same.” But insiders allegedly told the Financial Times her title meant…
What's Your Reaction?
