Nike loses head of North America women’s business to Athleta
The post Nike loses head of North America women’s business to Athleta appeared on BitcoinEthereumNews.com. A Nike and Athleta store. Kylie Cooper | Reuters | Michael Brochstein | SOPA Images | LightRocket | Getty Images Gap’s Athleta has tapped the head of Nike’s women’s business in North America as its next CEO, delivering a blow to the sneaker company as it tries to win back more female shoppers. Maggie Gauger, who has spent more than 20 years at Nike, is the third CEO hired to helm Athleta in the last two years as the women’s athleisure brand’s sales decline. She’ll replace Chris Blakeslee, the former Alo Yoga executive who was hired to replace Mary Beth Laughton in 2023. Under Blakeslee’s direction, Athleta partnered with high-profile athletes like swimmer Katie Ledecky and WNBA star Kate Martin and won over new shoppers with different types of products. However, the strategy has not translated with Athleta’s existing customer base. For four out of the last six quarters, the brand’s revenue and comparable sales dropped, which dragged down its parent company’s overall performance. “Over the past two years, Chris has led the early stages of Athleta’s reset, recentering the brand to win with innovative performance product and refining the brand’s point of view, helping to position Athleta for the future,” Gap CEO Richard Dickson said in a news release. “We are thrilled for Maggie Gauger to join as CEO of Athleta as we look to accelerate the brand’s reinvigoration. Maggie blends proven business transformation capabilities, deep consumer centricity, product fluency, and a heartfelt commitment to empowering women and girls. This combination of skills and experiences will equip her to lead Athleta into its next chapter of growth.” Gauger’s decision to become Athleta’s next CEO is a big win for a brand so squarely focused on serving female shoppers, but a major loss for Nike at a pivotal time for…
The post Nike loses head of North America women’s business to Athleta appeared on BitcoinEthereumNews.com.
A Nike and Athleta store. Kylie Cooper | Reuters | Michael Brochstein | SOPA Images | LightRocket | Getty Images Gap’s Athleta has tapped the head of Nike’s women’s business in North America as its next CEO, delivering a blow to the sneaker company as it tries to win back more female shoppers. Maggie Gauger, who has spent more than 20 years at Nike, is the third CEO hired to helm Athleta in the last two years as the women’s athleisure brand’s sales decline. She’ll replace Chris Blakeslee, the former Alo Yoga executive who was hired to replace Mary Beth Laughton in 2023. Under Blakeslee’s direction, Athleta partnered with high-profile athletes like swimmer Katie Ledecky and WNBA star Kate Martin and won over new shoppers with different types of products. However, the strategy has not translated with Athleta’s existing customer base. For four out of the last six quarters, the brand’s revenue and comparable sales dropped, which dragged down its parent company’s overall performance. “Over the past two years, Chris has led the early stages of Athleta’s reset, recentering the brand to win with innovative performance product and refining the brand’s point of view, helping to position Athleta for the future,” Gap CEO Richard Dickson said in a news release. “We are thrilled for Maggie Gauger to join as CEO of Athleta as we look to accelerate the brand’s reinvigoration. Maggie blends proven business transformation capabilities, deep consumer centricity, product fluency, and a heartfelt commitment to empowering women and girls. This combination of skills and experiences will equip her to lead Athleta into its next chapter of growth.” Gauger’s decision to become Athleta’s next CEO is a big win for a brand so squarely focused on serving female shoppers, but a major loss for Nike at a pivotal time for…
What's Your Reaction?
