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NikeSKIMS activewear line to launch this week
The post NikeSKIMS activewear line to launch this week appeared on BitcoinEthereumNews.com. Nike’s activewear line with Skims. Courtesy: Nike SKIMS Nike‘s highly anticipated activewear line with Kim Kardashian’s intimates brand Skims is set to launch this week after it was pushed back due to production delays, the companies announced Monday. The partnership, dubbed NikeSKIMS, is a key part of the sneaker company’s strategy to win over more female shoppers and take back market share from brands like Lululemon, Vuori and Alo Yoga, which cater more closely to women. The new line will launch on Friday with three core collections – Matte, Shine and Airy – that will be updated seasonally. It will include around 40 new styles and pieces that can be worn in and outside of the gym. Beyond the core apparel line, NikeSKIMS will also debut a handful of seasonal collections – including a vintage line and layering pieces that can be used to create an activewear look. After the companies announced the partnership in February, they were set to launch an initial collection in the spring, with a global rollout planned for 2026. But they pushed it back in early June due to internal production delays that weren’t related to a supplier or shipping issue. NikeSKIMS is marketing the new line alongside a slew of top female athletes, including former tennis star Serena Williams, track and field Olympian Sha’Carri Richardson, gymnast Jordan Chiles and snowboarder Chloe Kim. The launch will help Nike move toward a number of goals it set under new CEO Elliott Hill. The assortment’s dual focus on performance and lifestyle will allow Nike to capture both female athletes and regular shoppers who are spending on activewear at competitors. The new styles include Nike’s drying technology, making them suitable for intense exercise, but also knit pieces and layers that can be incorporated into everyday outfits. Under Nike’s…
The post NikeSKIMS activewear line to launch this week appeared on BitcoinEthereumNews.com.
Nike’s activewear line with Skims. Courtesy: Nike SKIMS Nike‘s highly anticipated activewear line with Kim Kardashian’s intimates brand Skims is set to launch this week after it was pushed back due to production delays, the companies announced Monday. The partnership, dubbed NikeSKIMS, is a key part of the sneaker company’s strategy to win over more female shoppers and take back market share from brands like Lululemon, Vuori and Alo Yoga, which cater more closely to women. The new line will launch on Friday with three core collections – Matte, Shine and Airy – that will be updated seasonally. It will include around 40 new styles and pieces that can be worn in and outside of the gym. Beyond the core apparel line, NikeSKIMS will also debut a handful of seasonal collections – including a vintage line and layering pieces that can be used to create an activewear look. After the companies announced the partnership in February, they were set to launch an initial collection in the spring, with a global rollout planned for 2026. But they pushed it back in early June due to internal production delays that weren’t related to a supplier or shipping issue. NikeSKIMS is marketing the new line alongside a slew of top female athletes, including former tennis star Serena Williams, track and field Olympian Sha’Carri Richardson, gymnast Jordan Chiles and snowboarder Chloe Kim. The launch will help Nike move toward a number of goals it set under new CEO Elliott Hill. The assortment’s dual focus on performance and lifestyle will allow Nike to capture both female athletes and regular shoppers who are spending on activewear at competitors. The new styles include Nike’s drying technology, making them suitable for intense exercise, but also knit pieces and layers that can be incorporated into everyday outfits. Under Nike’s…
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