PSG becomes the first football club to adopt Bitcoin treasury reserve
The post PSG becomes the first football club to adopt Bitcoin treasury reserve appeared on BitcoinEthereumNews.com. Paris Saint-Germain (PSG) has become the first professional football club to adopt Bitcoin (BTC) as part of its treasury reserve strategy. The French football giant shared the news at the Bitcoin 2025 conference in Las Vegas, revealing that it had converted a portion of its cash reserves into Bitcoin last year—a position it continues to hold on its balance sheet. PSG adds Bitcoin to its treasury and follows what big companies are doing PSG Labs lead Pär Helgosson made the official announcement during the Bitcoin 2025 conference in Las Vegas. Helgosson told the crowd, “We put Bitcoin in our books, and we still have it.” PSG invested in its Bitcoin reserves at a time when large publicly traded firms like MicroStrategy, GameStop, Trump Media, and Twenty-One Capital were adding large amounts of Bitcoin to their corporate treasuries to protect against inflation. Most sports clubs launched fan tokens or NFTs to engage with fans and generate quick revenue through digital collectibles during the last crypto bull run in the pandemic years. Platforms like Chiliz and Socios helped them reach the right audience. However, those were one-off experiments that ended with the pandemic, and PSG wants to change how the club manages its financial foundation. PSG is now the first football club in the world to publicly say it holds Bitcoin as part of its official financial reserve. This puts it in the same category as tech companies and financial institutions that believe Bitcoin is a long-term store of value worth holding. The club also proves that Bitcoin is not just a tool for tech firms or hedge funds but also a real financial asset that global lifestyle brands like sports clubs can use. PSG uses Bitcoin to connect with young fans and support new tech ideas Most PSG supporters have grown…
The post PSG becomes the first football club to adopt Bitcoin treasury reserve appeared on BitcoinEthereumNews.com.
Paris Saint-Germain (PSG) has become the first professional football club to adopt Bitcoin (BTC) as part of its treasury reserve strategy. The French football giant shared the news at the Bitcoin 2025 conference in Las Vegas, revealing that it had converted a portion of its cash reserves into Bitcoin last year—a position it continues to hold on its balance sheet. PSG adds Bitcoin to its treasury and follows what big companies are doing PSG Labs lead Pär Helgosson made the official announcement during the Bitcoin 2025 conference in Las Vegas. Helgosson told the crowd, “We put Bitcoin in our books, and we still have it.” PSG invested in its Bitcoin reserves at a time when large publicly traded firms like MicroStrategy, GameStop, Trump Media, and Twenty-One Capital were adding large amounts of Bitcoin to their corporate treasuries to protect against inflation. Most sports clubs launched fan tokens or NFTs to engage with fans and generate quick revenue through digital collectibles during the last crypto bull run in the pandemic years. Platforms like Chiliz and Socios helped them reach the right audience. However, those were one-off experiments that ended with the pandemic, and PSG wants to change how the club manages its financial foundation. PSG is now the first football club in the world to publicly say it holds Bitcoin as part of its official financial reserve. This puts it in the same category as tech companies and financial institutions that believe Bitcoin is a long-term store of value worth holding. The club also proves that Bitcoin is not just a tool for tech firms or hedge funds but also a real financial asset that global lifestyle brands like sports clubs can use. PSG uses Bitcoin to connect with young fans and support new tech ideas Most PSG supporters have grown…
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