Revolut announced as title sponsor of Audi F1 team from 2026

Revolut has officially been announced as the new title sponsor of the Audi F1 team from 2026.

Last year saw Audi announce a 100 percent takeover of the existing Stake F1 Team, Kick Sauber, from next year.

Since then, rumors have swirled about what the new Audi F1 team setup will look like.

And while we might not know some of the finer details, we know Audi’s prepping for a big 2026.

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Revolut is the new title sponsor of the Audi F1 team

Being the title sponsor of a new F1 team, especially the Audi F1 team, is a big deal.

The revenue and exposure from being such a partner can be enormous for a brand.

Every season, the global F1 calendar provides markets and audiences in the billions.

And that translates to extremely lucrative title sponsorship deals.

These deals can range anywhere from $20 million to over $100 million per season.

And the newest company to throw its hat in the F1 ring has officially been unveiled.

Global financial technology company Revolut will officially serve as the title sponsor for the Audi F1 team.

The deal, announced earlier today, will run from next year onwards as part of Audi’s maiden efforts in F1.

Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG, had this to say.

“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand.”

“In Revolut, we have found a partner that shares our ambitions and attitude,” the CEO continued.

“Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”

F1 represents a new motorsport frontier for Audi

The newly-branded Audi F1 team is the latest motorsport venture for the legendary German marque.

It is a brand with unbelievable levels of success across all forms of motorsport throughout the decades.

Audi changed the landscape of the World Rally Championship (WRC) forever with the Quattro.

It completely revolutionised the sport, making four-wheel drive (AWD) cars the dominant force to this day.

Audi has also enjoyed periods of absolute dominance in the world of endurance racing; specifically, the 24 Hours of Le Mans.

First introduced in 2000, the Audi R8 Le Mans Prototype (LMP) competed in six iterations of the legendary race – and won five of them.

The Audi R8 LMP won the iconic endurance race in 2000, 2001, 2002, 2004, and 2005.

F1 represents a natural new frontier of motorsport for Audi – and its entry has been long-touted.

How do you think the new Revolut Audi F1 team will perform on the grid in 2026?The post Revolut announced as title sponsor of Audi F1 team from 2026 appeared first on Supercar Blondie.