Steak ‘n Shake to accept Bitcoin at 300 US outlets from May 16
The post Steak ‘n Shake to accept Bitcoin at 300 US outlets from May 16 appeared on BitcoinEthereumNews.com. All 300+ US locations included in launch. Starbucks. Chipotle use fiat-converted crypto. Venezuela and El Salvador show mixed results. Bitcoin is about to face one of its most practical tests yet. American fast-food chain Steak ‘n Shake announced that it will begin accepting the world’s largest cryptocurrency at all of its US locations starting 16 May. With more than 300 outlets and over 100 million customers annually, the rollout positions Steak ‘n Shake as a major player in the push to normalise crypto in everyday transactions. The decision also comes at a time when mainstream retailers are under pressure to modernise payment systems. For Bitcoin, long seen more as a store of value than a spendable currency, the partnership presents a real-world opportunity to demonstrate its utility—particularly in a low-margin, high-speed retail setting that will challenge its scalability and efficiency. Thin margins, high volume Fast food chains rely on speed, volume, and efficiency to remain profitable. Unlike high-end retail, where large margins allow room to experiment with alternative payment methods, companies like Steak ‘n Shake must ensure any system change is reliable and cost-effective. Bitcoin’s integration, therefore, becomes more than a gimmick—it is a stress test for how well the cryptocurrency can perform under retail pressure. The announcement was teased in March with a post on X (formerly Twitter), where Steak ‘n Shake asked followers whether it should accept Bitcoin. That post drew attention from high-profile figures, including former Twitter CEO Jack Dorsey. The company followed up with crypto-themed marketing, including a tweet referencing Elon Musk’s Mars ambitions and Robert F. Kennedy Jr.’s vocal support for both Bitcoin and beef tallow. Past attempts and pilots The upcoming rollout differs from earlier, limited experiments by other food chains. Starbucks enabled BTC wallet top-ups in 2021 through the Bakkt app, though the…
The post Steak ‘n Shake to accept Bitcoin at 300 US outlets from May 16 appeared on BitcoinEthereumNews.com.
All 300+ US locations included in launch. Starbucks. Chipotle use fiat-converted crypto. Venezuela and El Salvador show mixed results. Bitcoin is about to face one of its most practical tests yet. American fast-food chain Steak ‘n Shake announced that it will begin accepting the world’s largest cryptocurrency at all of its US locations starting 16 May. With more than 300 outlets and over 100 million customers annually, the rollout positions Steak ‘n Shake as a major player in the push to normalise crypto in everyday transactions. The decision also comes at a time when mainstream retailers are under pressure to modernise payment systems. For Bitcoin, long seen more as a store of value than a spendable currency, the partnership presents a real-world opportunity to demonstrate its utility—particularly in a low-margin, high-speed retail setting that will challenge its scalability and efficiency. Thin margins, high volume Fast food chains rely on speed, volume, and efficiency to remain profitable. Unlike high-end retail, where large margins allow room to experiment with alternative payment methods, companies like Steak ‘n Shake must ensure any system change is reliable and cost-effective. Bitcoin’s integration, therefore, becomes more than a gimmick—it is a stress test for how well the cryptocurrency can perform under retail pressure. The announcement was teased in March with a post on X (formerly Twitter), where Steak ‘n Shake asked followers whether it should accept Bitcoin. That post drew attention from high-profile figures, including former Twitter CEO Jack Dorsey. The company followed up with crypto-themed marketing, including a tweet referencing Elon Musk’s Mars ambitions and Robert F. Kennedy Jr.’s vocal support for both Bitcoin and beef tallow. Past attempts and pilots The upcoming rollout differs from earlier, limited experiments by other food chains. Starbucks enabled BTC wallet top-ups in 2021 through the Bakkt app, though the…
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