Swedish Refine Group Follows In Strategy’s Footsteps: Initiates $1M Bitcoin Treasury Strategy

Swedish Refine Group just shook things up. On the 16th of July 2025, the Stockholm-based digital commerce firm dropped a $1 million Bitcoin treasury play and launched a “Digital Assets” division to ride the crypto wave. They didn’t just buy , but they reshaped their whole cap table. By issuing new shares at a discount,.. The post Swedish Refine Group Follows In Strategy’s Footsteps: Initiates $1M Bitcoin Treasury Strategy appeared first on 99Bitcoins.

crypto

Jul 17, 2025 - 20:00

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Swedish Refine Group Follows In Strategy’s Footsteps: Initiates $1M Bitcoin Treasury Strategy

Swedish Refine Group just shook things up. On the 16th of July 2025, the Stockholm-based digital commerce firm dropped a $1 million Bitcoin treasury play and launched a “Digital Assets” division to ride the crypto wave.

They didn’t just buy BTC ▼-0.88%, but they reshaped their whole cap table. By issuing new shares at a discount, Refine pulled in 10 million SEK, diluted existing holders by 45%, and brought Caldas Capital into the driver’s seat. Welcome to the Bitcoin per Share era.

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Refine’s Group Bitcoin Bet: A High-Stakes Treasury Shift With Web3 Ambitions

Swedish Refine Group dived into the world of Bitcoin. The company announced a new treasury strategy with plans to hold BTC as a core asset. Aiming to diversify away from fiat and position itself in the web3 ecosystem.