The Biggest Deal Bob Iger Has Yet To Do At Disney
The post The Biggest Deal Bob Iger Has Yet To Do At Disney appeared on BitcoinEthereumNews.com. Bob Iger has time for one more big deal before he exits Disney (Photo by Charley Gallay/Getty Images … More for Disney) Getty Images for Disney Disney’s chief executive Bob Iger built his reputation on doing some of the most momentous deals in the media industry. With only 20 months left on his contract he doesn’t have much time to top them. However, one of the tricks up his sleeve could cast the most powerful spell of them all. Since Iger first took over Disney’s top job in 2005 his career has been defined by the movie studios it bought. In the space of 13 years from 2006 Iger signed off the acquisition of Pixar, Marvel Entertainment, Lucasfilm and 21st Century Fox causing Disney’s market capitalization to surge more than five-fold to $258 billion. Although it has declined somewhat since then, it is more than three times higher than when Iger took over and there is still room for growth. Contrary to popular belief, Disney’s business model is driven by theme parks, not movies. Watching them reminds children to ask their parents to take them to the theme parks that are based on them. Gift shops selling merchandise featuring the characters in the rides are cunningly placed at the exits of the attractions so that riders have to pass through them when they are in a carefree frame of mind. This increases the chance that they will buy the merchandise and when their kids see it at home it reminds them of the park. This causes them to pester their parents to book a return visit and the cycle begins anew. It doesn’t come cheap. Developing a world-class theme park isn’t for the faint hearted. Writing a check for at least a billion Dollars to build it is just the…
The post The Biggest Deal Bob Iger Has Yet To Do At Disney appeared on BitcoinEthereumNews.com.
Bob Iger has time for one more big deal before he exits Disney (Photo by Charley Gallay/Getty Images … More for Disney) Getty Images for Disney Disney’s chief executive Bob Iger built his reputation on doing some of the most momentous deals in the media industry. With only 20 months left on his contract he doesn’t have much time to top them. However, one of the tricks up his sleeve could cast the most powerful spell of them all. Since Iger first took over Disney’s top job in 2005 his career has been defined by the movie studios it bought. In the space of 13 years from 2006 Iger signed off the acquisition of Pixar, Marvel Entertainment, Lucasfilm and 21st Century Fox causing Disney’s market capitalization to surge more than five-fold to $258 billion. Although it has declined somewhat since then, it is more than three times higher than when Iger took over and there is still room for growth. Contrary to popular belief, Disney’s business model is driven by theme parks, not movies. Watching them reminds children to ask their parents to take them to the theme parks that are based on them. Gift shops selling merchandise featuring the characters in the rides are cunningly placed at the exits of the attractions so that riders have to pass through them when they are in a carefree frame of mind. This increases the chance that they will buy the merchandise and when their kids see it at home it reminds them of the park. This causes them to pester their parents to book a return visit and the cycle begins anew. It doesn’t come cheap. Developing a world-class theme park isn’t for the faint hearted. Writing a check for at least a billion Dollars to build it is just the…
What's Your Reaction?
