Trying to Scale Your Web3 Project in Europe? Outset PR Uncovers an 82% Media Meltdown That Could Block Your Reach
The post Trying to Scale Your Web3 Project in Europe? Outset PR Uncovers an 82% Media Meltdown That Could Block Your Reach appeared on BitcoinEthereumNews.com. As crypto adoption surges across Europe, you’d expect media visibility to follow suit. But according to Outset PR’s latest report, the opposite is happening. Between January and March 2025, 82% of crypto-native media outlets in Western Europe lost traffic. The platforms that once shaped narratives and drove awareness for Web3 startups are now struggling to survive under the combined weight of regulation, algorithmic change, and shifting user behavior. If you’re trying to scale your Web3 project in Europe, this meltdown might be the invisible force throttling your reach. The Paradox: Rising Interest, Shrinking Visibility Crypto interest across the EU is rising: ownership in some countries like Slovenia, Italy, and Croatia exceeds 15%, and Europe’s total on-chain crypto value exceeded $500 billion last year which accounted for over 21% of the global value. Source: Chainalysis Yet, while the audience grows, media channels are losing their grip. Outset PR analyzed 133 media outlets across the region, 87 of which were crypto-focused, and found that 82% suffered traffic losses in Q1 2025. The reasons, though varied by country, point to a common denominator: the convergence of regulatory pressure, algorithmic change, and market volatility. At the center of this shift is MiCA, the European Union’s new crypto regulation framework. While full enforcement is still rolling out, its early impact has already reshaped how crypto content is written, published, and ranked. Under MiCA-aligned interpretations, regulators from Paris to Rome began scrutinizing tone, affiliate disclosures, and investment-style language — effectively forcing outlets to recalibrate both editorial and monetization models. Some regional regulators interpreted MiCA differently, so the impact of this new framework verified depending on the country: Source: Outset report Outset’s report also revealed that just 7 outlets across the region crossed the 1 million monthly visits threshold, and accounted for 60.26% of total traffic. Another…
The post Trying to Scale Your Web3 Project in Europe? Outset PR Uncovers an 82% Media Meltdown That Could Block Your Reach appeared on BitcoinEthereumNews.com.
As crypto adoption surges across Europe, you’d expect media visibility to follow suit. But according to Outset PR’s latest report, the opposite is happening. Between January and March 2025, 82% of crypto-native media outlets in Western Europe lost traffic. The platforms that once shaped narratives and drove awareness for Web3 startups are now struggling to survive under the combined weight of regulation, algorithmic change, and shifting user behavior. If you’re trying to scale your Web3 project in Europe, this meltdown might be the invisible force throttling your reach. The Paradox: Rising Interest, Shrinking Visibility Crypto interest across the EU is rising: ownership in some countries like Slovenia, Italy, and Croatia exceeds 15%, and Europe’s total on-chain crypto value exceeded $500 billion last year which accounted for over 21% of the global value. Source: Chainalysis Yet, while the audience grows, media channels are losing their grip. Outset PR analyzed 133 media outlets across the region, 87 of which were crypto-focused, and found that 82% suffered traffic losses in Q1 2025. The reasons, though varied by country, point to a common denominator: the convergence of regulatory pressure, algorithmic change, and market volatility. At the center of this shift is MiCA, the European Union’s new crypto regulation framework. While full enforcement is still rolling out, its early impact has already reshaped how crypto content is written, published, and ranked. Under MiCA-aligned interpretations, regulators from Paris to Rome began scrutinizing tone, affiliate disclosures, and investment-style language — effectively forcing outlets to recalibrate both editorial and monetization models. Some regional regulators interpreted MiCA differently, so the impact of this new framework verified depending on the country: Source: Outset report Outset’s report also revealed that just 7 outlets across the region crossed the 1 million monthly visits threshold, and accounted for 60.26% of total traffic. Another…
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