Unicorn Democratizes The Buying And Selling Of Spirits With Online Auctions
The post Unicorn Democratizes The Buying And Selling Of Spirits With Online Auctions appeared on BitcoinEthereumNews.com. Spirits storage at Unicorn. Courtesy of Unicorn Unicorn, an online and app-based auction house and marketplace combines a proprietary technology platform with brick-and-mortar vault services to democratize the way people buy, trade and sell alcohol, serving both casual spirits enthusiasts and serious collectors and disrupting an industry that was ripe for innovation. “There really wasn’t a modern tech-forward platform that met the expectations that consumers have pretty much in every other industry,” said Phil Mikhaylov, cofounder and CEO of Unicorn. “When you think of watches and bags, there’s so many apps out there like the Real Real, but wines and spirits felt exclusive and inaccessible. “We saw a real opportunity to build a modern platform that made the entire experience seamless from discovery to purchase to selling to vaulting your collection,” Mikhaylov added. “There’s really three things that we cared about, which is to create a simple, frictionless and accessible platform that we could launch for everyone.” With tech-enabled authentication, appraisal and digitization of every bottle, Unicorn serves as a Kelley Blue Book for drinkers. It has a massive database of 500,000-plus historical transactions and 1 million-plus digital photos, making it easy to spot inconsistencies and ensure authenticity. Unicorn has a huge spirits vault in Chicago, where the company is based, with over $100 million worth of bottles under management and 11 dropoff and pickup locations around the country. With one to three weekly auctions with up to 6,000 listings worth $1 million to $2 million and 65,000-plus bids, the site is extremely active. Meanwhile, Sotheby’s and Christie’s only hold auctions every month or two, and only for high-end bottles. Because of its many data points, Unicorn’s pricing is extremely accurate. “When make an estimate, 95 percent of the time the bottle is going to go between the low and…
The post Unicorn Democratizes The Buying And Selling Of Spirits With Online Auctions appeared on BitcoinEthereumNews.com.
Spirits storage at Unicorn. Courtesy of Unicorn Unicorn, an online and app-based auction house and marketplace combines a proprietary technology platform with brick-and-mortar vault services to democratize the way people buy, trade and sell alcohol, serving both casual spirits enthusiasts and serious collectors and disrupting an industry that was ripe for innovation. “There really wasn’t a modern tech-forward platform that met the expectations that consumers have pretty much in every other industry,” said Phil Mikhaylov, cofounder and CEO of Unicorn. “When you think of watches and bags, there’s so many apps out there like the Real Real, but wines and spirits felt exclusive and inaccessible. “We saw a real opportunity to build a modern platform that made the entire experience seamless from discovery to purchase to selling to vaulting your collection,” Mikhaylov added. “There’s really three things that we cared about, which is to create a simple, frictionless and accessible platform that we could launch for everyone.” With tech-enabled authentication, appraisal and digitization of every bottle, Unicorn serves as a Kelley Blue Book for drinkers. It has a massive database of 500,000-plus historical transactions and 1 million-plus digital photos, making it easy to spot inconsistencies and ensure authenticity. Unicorn has a huge spirits vault in Chicago, where the company is based, with over $100 million worth of bottles under management and 11 dropoff and pickup locations around the country. With one to three weekly auctions with up to 6,000 listings worth $1 million to $2 million and 65,000-plus bids, the site is extremely active. Meanwhile, Sotheby’s and Christie’s only hold auctions every month or two, and only for high-end bottles. Because of its many data points, Unicorn’s pricing is extremely accurate. “When make an estimate, 95 percent of the time the bottle is going to go between the low and…
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