Why are companies buying altcoin?

The post Why are companies buying altcoin? appeared on BitcoinEthereumNews.com. Did you know that only 0.3% of publicly traded companies in the world already have reserves in Bitcoin… and even fewer in altcoins? But the trend is exploding! What are crypto treasury and why they revolutionize corporate finance In recent months, the world of criptovalute is witnessing a true paradigm shift: a growing number of publicly traded companies are including altcoin like Ethereum, Solana, and XRP among their strategic treasury reserves. It is no longer just about Bitcoin: the new frontier is called “altcoin treasury”. But why do companies make this choice? What are the opportunities (and risks) for the business and for investors? From MicroStrategy to altcoin: how the phenomenon is born In 2020 MicroStrategy, led by Michael Saylor, revolutionized the concept of treasury management by investing billions of dollars in Bitcoin. The result? An increase in the value of the stock, international visibility, and the creation of a new business model: the company itself as a listed crypto “ETF”. Now the script repeats itself, but on an even larger scale: several companies are adopting the MicroStrategy strategy, but focusing on altcoins. The objective is twofold: Differentiate from the “Bitcoin-centric” market Attract investors looking for exposure to new cryptocurrencies (particularly where spot ETFs do not yet exist) The reasons for the altcoin bull run 1. Opportunities for yield and growth Many altcoins offer greater growth potential compared to Bitcoin, especially in the initial stages of adoption or with innovative technologies (e.g., Ethereum with smart contracts, Solana with fast and low-cost transactions). 2. Staking and passive income The altcoins based on Proof-of-Stake allow companies to earn passive income (staking yield) simply by holding the tokens and participating in the security of the network. 3. Competitive advantage and visibility Companies that are “early adopters” in the world of altcoins can become…

Jul 21, 2025 - 15:00
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Why are companies buying altcoin?

The post Why are companies buying altcoin? appeared on BitcoinEthereumNews.com.

Did you know that only 0.3% of publicly traded companies in the world already have reserves in Bitcoin… and even fewer in altcoins? But the trend is exploding! What are crypto treasury and why they revolutionize corporate finance In recent months, the world of criptovalute is witnessing a true paradigm shift: a growing number of publicly traded companies are including altcoin like Ethereum, Solana, and XRP among their strategic treasury reserves. It is no longer just about Bitcoin: the new frontier is called “altcoin treasury”. But why do companies make this choice? What are the opportunities (and risks) for the business and for investors? From MicroStrategy to altcoin: how the phenomenon is born In 2020 MicroStrategy, led by Michael Saylor, revolutionized the concept of treasury management by investing billions of dollars in Bitcoin. The result? An increase in the value of the stock, international visibility, and the creation of a new business model: the company itself as a listed crypto “ETF”. Now the script repeats itself, but on an even larger scale: several companies are adopting the MicroStrategy strategy, but focusing on altcoins. The objective is twofold: Differentiate from the “Bitcoin-centric” market Attract investors looking for exposure to new cryptocurrencies (particularly where spot ETFs do not yet exist) The reasons for the altcoin bull run 1. Opportunities for yield and growth Many altcoins offer greater growth potential compared to Bitcoin, especially in the initial stages of adoption or with innovative technologies (e.g., Ethereum with smart contracts, Solana with fast and low-cost transactions). 2. Staking and passive income The altcoins based on Proof-of-Stake allow companies to earn passive income (staking yield) simply by holding the tokens and participating in the security of the network. 3. Competitive advantage and visibility Companies that are “early adopters” in the world of altcoins can become…

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