Why Crypto’s Future Depends on Smarter Sports Sponsorships
The post Why Crypto’s Future Depends on Smarter Sports Sponsorships appeared on BitcoinEthereumNews.com. It took a few years for the idea to catch on, but it’s fair to say the world knows all about Bitcoin now. The days when viral pranksters would hold up signs behind Janet Yellen in Congress or wield placards on Wall Street are gone. Bitcoin has won, along with everyone bold enough to have believed in it. But the game has leveled up and there’s a new wave of digital asset projects with valuable services to offer the world. Digital asset wealth platforms; stablecoin applications providing payments; custodians delivering ice cold storage. They all need to get the word out there if the world is to learn about the benefits their crypto-based services bring. Which leaves just one question: how? Getting Seen in All the Right Places Patient community-building and organic growth can carry a digital asset business a long way. But there comes a point in time when you need to dip into your marketing budget and go direct. Billboards. Sports sponsorship. TV commercials. YouTube ads. The mediums that serve traditional businesses so well are equally effective when applied by their crypto counterparts. If you’re part of the Dogecoin community, it’s fun – sorry, “much fun, such wow” – to sponsor a NASCAR driver. And entirely aligned with the qualities that make memecoins so exciting. But with no disrespect to Doge, most crypto firms have grander designs, and the real-world events they back should be more aspirational than gimmicky. It is perfectly ok and even effective to sponsor sports that align with a more fun vision, or indeed sports that simply have a far and wide mainstream reach, like football – this Tezos’ sponsorship of Manchester United back in 2022. There is no denying that this approach works like a charm to gain brand awareness globally. But beyond brand…
The post Why Crypto’s Future Depends on Smarter Sports Sponsorships appeared on BitcoinEthereumNews.com.
It took a few years for the idea to catch on, but it’s fair to say the world knows all about Bitcoin now. The days when viral pranksters would hold up signs behind Janet Yellen in Congress or wield placards on Wall Street are gone. Bitcoin has won, along with everyone bold enough to have believed in it. But the game has leveled up and there’s a new wave of digital asset projects with valuable services to offer the world. Digital asset wealth platforms; stablecoin applications providing payments; custodians delivering ice cold storage. They all need to get the word out there if the world is to learn about the benefits their crypto-based services bring. Which leaves just one question: how? Getting Seen in All the Right Places Patient community-building and organic growth can carry a digital asset business a long way. But there comes a point in time when you need to dip into your marketing budget and go direct. Billboards. Sports sponsorship. TV commercials. YouTube ads. The mediums that serve traditional businesses so well are equally effective when applied by their crypto counterparts. If you’re part of the Dogecoin community, it’s fun – sorry, “much fun, such wow” – to sponsor a NASCAR driver. And entirely aligned with the qualities that make memecoins so exciting. But with no disrespect to Doge, most crypto firms have grander designs, and the real-world events they back should be more aspirational than gimmicky. It is perfectly ok and even effective to sponsor sports that align with a more fun vision, or indeed sports that simply have a far and wide mainstream reach, like football – this Tezos’ sponsorship of Manchester United back in 2022. There is no denying that this approach works like a charm to gain brand awareness globally. But beyond brand…
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