Why This Multi-Hyphenate Artist Is Adding Fragrance To His Oeuvre
The post Why This Multi-Hyphenate Artist Is Adding Fragrance To His Oeuvre appeared on BitcoinEthereumNews.com. Multi-hyphenate artist Manuel Mathieu is launching an exclusive fine fragrance collection with IFF. Manuel Mathieu Rising star of the art world Manuel Mathieu is expanding his creative universe with a collection of niche fragrance—three exclusive unisex scents realised in collaboration with International Flavors & Fragrances (IFF) master perfumer Juliette Karagueuzoglou. The oeuvre of the Haiti born, Montreal based multi-hyphenate—with themes oft informed by the nature, culture and political landscape of his homeland—already encompasses painting, drawing, ceramics, and installation. Recent critically acclaimed shows include those at the Museum of Contemporary Art North Miami and Toronto Biennale. The luxury niche fragrance market is growing exponentially. It was valued at $2.397 billion in 2024 according to Business Research Insights and is expected to reach $8.12 billion by 2033. This popularity can, perhaps be attributed to a consumer desire for individuality amidst a mass culture of homogenization. A recent example of the trend is Muse, YSL Beauty’s latest edition to its exclusive Le Vestiaire des Parfums line with notable launches last year by Fendi, Rabanne and Valentino. For Mathieu, the evolution of his artistic lexicon is rooted in history. “Scent has been used for centuries by shaman to protect or to enhance reality,” he said. “Artists are a type of shaman, both are working with the invisible.” His goal is to simultaneously “make people feel more than who they are” and “more themselves.” Crafted in the French fragrance heartland of Grasse, the three scents—île noire, ECCCO, and Dsire—have been two years in the works. While deeply personal, drawing inspiration from his Haïtan identity as with much of his work, they also convey ideas that are universally relatable. île noire, the first fragrance, recalls childhood memories of jasmine wafting through the half-open window of his sister’s bedroom in Haiti, alongside marine adjacent ambergris accord and…
The post Why This Multi-Hyphenate Artist Is Adding Fragrance To His Oeuvre appeared on BitcoinEthereumNews.com.
Multi-hyphenate artist Manuel Mathieu is launching an exclusive fine fragrance collection with IFF. Manuel Mathieu Rising star of the art world Manuel Mathieu is expanding his creative universe with a collection of niche fragrance—three exclusive unisex scents realised in collaboration with International Flavors & Fragrances (IFF) master perfumer Juliette Karagueuzoglou. The oeuvre of the Haiti born, Montreal based multi-hyphenate—with themes oft informed by the nature, culture and political landscape of his homeland—already encompasses painting, drawing, ceramics, and installation. Recent critically acclaimed shows include those at the Museum of Contemporary Art North Miami and Toronto Biennale. The luxury niche fragrance market is growing exponentially. It was valued at $2.397 billion in 2024 according to Business Research Insights and is expected to reach $8.12 billion by 2033. This popularity can, perhaps be attributed to a consumer desire for individuality amidst a mass culture of homogenization. A recent example of the trend is Muse, YSL Beauty’s latest edition to its exclusive Le Vestiaire des Parfums line with notable launches last year by Fendi, Rabanne and Valentino. For Mathieu, the evolution of his artistic lexicon is rooted in history. “Scent has been used for centuries by shaman to protect or to enhance reality,” he said. “Artists are a type of shaman, both are working with the invisible.” His goal is to simultaneously “make people feel more than who they are” and “more themselves.” Crafted in the French fragrance heartland of Grasse, the three scents—île noire, ECCCO, and Dsire—have been two years in the works. While deeply personal, drawing inspiration from his Haïtan identity as with much of his work, they also convey ideas that are universally relatable. île noire, the first fragrance, recalls childhood memories of jasmine wafting through the half-open window of his sister’s bedroom in Haiti, alongside marine adjacent ambergris accord and…
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