Apple’s iPhone shipments in China climbed about 8% year‑on‑year
The post Apple’s iPhone shipments in China climbed about 8% year‑on‑year appeared on BitcoinEthereumNews.com. Apple’s iPhone shipments in China climbed about 8% year‑on‑year during the second quarter, marking its first growth there since the spring of 2023. Counterpoint Research noted this rebound covers the three months ending June 30, a welcome sign as the tech giant fights to revive its fortunes in its second‑largest market. May promotions drove the iPhone uptick According to Counterpoint, one key factor was a burst of promotions in May. Several Chinese e‑commerce platforms slashed prices on the newest iPhone 16 models, helping spark renewed demand. At roughly the same time, Apple quietly boosted its trade‑in valuations for older iPhones, another nudge that encouraged users to upgrade. Demand for Apple’s iPhone in mainland China is expected to encounter headwinds in the second half of 2025, after sales of the device received a strong boost in recent months on the back of promotions in the world’s biggest smartphone market. “Apple’s price tweak in May was well‑timed and warmly received, landing just before the 618 shopping festival,” said Ethan Qi, associate director at Counterpoint, in a press statement. That annual June sale event routinely sees retailers offering steep markdowns, and Apple’s participation helped it stand out amid the frenzy. Even on Tmall – Alibaba’s subsidiary, there was at least one brand new iPhone 16 listed for about 5,299 yuan, during the June 18 or 618 shopping festival. This was also about $230 below the Apple official listing price of 6,999 yuan. Now, select models of the iPhone, iPad, and Apple Watch that cost below 6,000 yuan (US$837) are eligible for a subsidy of up to 500 yuan, while as much as 2,000 yuan in discounts cover certain MacBook and Mac computer models, according to Apple’s statement last month. Apple boosted trade‑in offers in China By lifting trade‑in credits, Apple made it more…
The post Apple’s iPhone shipments in China climbed about 8% year‑on‑year appeared on BitcoinEthereumNews.com.
Apple’s iPhone shipments in China climbed about 8% year‑on‑year during the second quarter, marking its first growth there since the spring of 2023. Counterpoint Research noted this rebound covers the three months ending June 30, a welcome sign as the tech giant fights to revive its fortunes in its second‑largest market. May promotions drove the iPhone uptick According to Counterpoint, one key factor was a burst of promotions in May. Several Chinese e‑commerce platforms slashed prices on the newest iPhone 16 models, helping spark renewed demand. At roughly the same time, Apple quietly boosted its trade‑in valuations for older iPhones, another nudge that encouraged users to upgrade. Demand for Apple’s iPhone in mainland China is expected to encounter headwinds in the second half of 2025, after sales of the device received a strong boost in recent months on the back of promotions in the world’s biggest smartphone market. “Apple’s price tweak in May was well‑timed and warmly received, landing just before the 618 shopping festival,” said Ethan Qi, associate director at Counterpoint, in a press statement. That annual June sale event routinely sees retailers offering steep markdowns, and Apple’s participation helped it stand out amid the frenzy. Even on Tmall – Alibaba’s subsidiary, there was at least one brand new iPhone 16 listed for about 5,299 yuan, during the June 18 or 618 shopping festival. This was also about $230 below the Apple official listing price of 6,999 yuan. Now, select models of the iPhone, iPad, and Apple Watch that cost below 6,000 yuan (US$837) are eligible for a subsidy of up to 500 yuan, while as much as 2,000 yuan in discounts cover certain MacBook and Mac computer models, according to Apple’s statement last month. Apple boosted trade‑in offers in China By lifting trade‑in credits, Apple made it more…
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