ARK Invest Raises Bitcoin Bull Case Target to $2.4M by 2030 on Institutional Demand

Asset management firm ARK Invest has significantly increased its bullish outlook for Bitcoin (BTC), projecting a potential price of $2.4 million by the end of 2030. The revised target, up from a previous forecast of $1.5 million, reflects growing institutional adoption and Bitcoin’s evolving role as “digital gold,” according to ARK’s latest report released on.. The post ARK Invest Raises Bitcoin Bull Case Target to $2.4M by 2030 on Institutional Demand appeared first on 99Bitcoins.

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Apr 25, 2025 - 23:01

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Asset management firm ARK Invest has significantly increased its bullish outlook for Bitcoin (BTC), projecting a potential price of $2.4 million by the end of 2030.

The revised target, up from a previous forecast of $1.5 million, reflects growing institutional adoption and Bitcoin’s evolving role as “digital gold,” according to ARK’s latest report released on April 24.

In addition to its optimistic bull case, ARK also raised its bear case target to $500,000 and its base case to $1.2 million. These figures mark an increase from the firm’s earlier projections of $300,000 and $710,000, respectively.

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ARK Analyst Says Bitcoin Forecasts Driven by Market Potential and Fixed Supply

David Puell, a research analyst at ARK, explained that the updated forecasts are based on Bitcoin’s total addressable market (TAM), expected market penetration rates, and its fixed supply schedule.

“Institutional investment contributes the most to our bull case,” Puell noted, estimating Bitcoin could capture 6.5% of the $200 trillion global financial market—excluding gold—in a best-case scenario.

A key driver behind ARK’s projection is Bitcoin’s rising acceptance as a digital counterpart to gold. Puell suggested that Bitcoin could absorb up to 60% of gold’s $18 trillion market cap by 2030.

Additionally, Bitcoin’s role as a “safe haven” asset in emerging markets, protecting against inflation and currency devaluation, accounts for 13.5% of the bull case estimate.