Bitcoin Nears $97K as Morgan Stanley and Schwab Gear Up for Crypto Trading

Bitcoin flirted with $97,000 on May 1, giving the market a nice little jolt. The reason? Two big names on Wall Street, Morgan Stanley and Charles Schwab, are making moves to dive deeper into crypto trading. That kind of institutional interest tends to get people’s attention, and this time was no different. Bitcoin nears $97K at a time when Wall Street firms are making crypto more accessible to everyday investors.

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The price bump might have been short-lived, but it’s a reminder that traditional finance isn’t just tiptoeing around crypto anymore. They’re looking for ways to offer it to everyday clients, not just the ultra-wealthy.

Morgan Stanley’s E*Trade Eyes Crypto Integration

First up, Morgan Stanley. According to reports, they’re working behind the scenes to roll out crypto trading for users of E*Trade, the popular brokerage they acquired back in 2020. The plan is to have things ready by 2026, and it sounds like Bitcoin and Ethereum will be front and center.

Right now, Morgan Stanley only offers crypto exposure to its high-net-worth clients through ETFs and futures. This new push would be a big step toward making crypto accessible to a broader slice of investors — the kind logging into E*Trade to buy stocks, not necessarily mining BTC or flipping NFTs.

Just saw Morgan Stanley’s plan to bring crypto to E*Trade in 2026, Big move for mainstream adoption.

Bitcoin’s hovering near $97K, and altcoins might rally if it breaks $100K.

Anyone else feeling bullish this May?
What coins are you stacking?

— JOHN HADRICK

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