Crypto Projects Going Silent in a Bear Market is a Mistake: Outset PR Makes the Case
The post Crypto Projects Going Silent in a Bear Market is a Mistake: Outset PR Makes the Case appeared on BitcoinEthereumNews.com. As crypto markets cool and valuations retreat, many blockchain startups are opting for silence. Founders cite focus: heads-down building, runway conservation, and preparation for the next cycle. But a growing group of communications strategists argues that going dark may be the costliest decision of all. Visibility in a Vacuum In bull markets, everyone is competing for attention. Projects scramble for media coverage, partnerships, and influencer alignment. But in downturns, that noise dissipates along with a key opportunity. “When the market quiets, that’s when attention becomes more valuable—not less,” says Mike Ermolaev, founder of Outset PR, a boutique communications firm specializing in blockchain and AI. “The brands that stay present during bear phases build familiarity and trust. They don’t need to reintroduce themselves when the cycle turns. They’ve been there the whole time.” That theory is playing out across the sector. Inactive X accounts, outdated blogs, and silent founders have become red flags for investors and partners. Meanwhile, projects that maintain a consistent voice—through expert commentary, roadmap updates, or thought leadership—are seeing a compound effect: sustained community engagement, higher brand recall, and continued investor interest. PR as Infrastructure, Not Accessory The challenge isn’t just visibility—it’s credibility. In frothy periods, hype and speculation dominate the feed. But in contraction cycles, audiences become more discerning. That’s where strategic communications comes in. “Bear markets reward clarity and substance,” Ermolaev explains. “It’s not about spin—it’s about surfacing the right milestones and positioning the story in a broader market context.” Rather than flood the media with announcements, savvy teams are deploying PR like infrastructure: delivering narrative consistency, aligning with macro trends, and offering commentary when the industry lacks trusted voices. The Outset PR Playbook Outset PR stands firm at the intersection of performance analytics and media strategy. Founded by Ermolaev—one of the crypto sector’s most recognizable…
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The post Crypto Projects Going Silent in a Bear Market is a Mistake: Outset PR Makes the Case appeared on BitcoinEthereumNews.com.
As crypto markets cool and valuations retreat, many blockchain startups are opting for silence. Founders cite focus: heads-down building, runway conservation, and preparation for the next cycle. But a growing group of communications strategists argues that going dark may be the costliest decision of all. Visibility in a Vacuum In bull markets, everyone is competing for attention. Projects scramble for media coverage, partnerships, and influencer alignment. But in downturns, that noise dissipates along with a key opportunity. “When the market quiets, that’s when attention becomes more valuable—not less,” says Mike Ermolaev, founder of Outset PR, a boutique communications firm specializing in blockchain and AI. “The brands that stay present during bear phases build familiarity and trust. They don’t need to reintroduce themselves when the cycle turns. They’ve been there the whole time.” That theory is playing out across the sector. Inactive X accounts, outdated blogs, and silent founders have become red flags for investors and partners. Meanwhile, projects that maintain a consistent voice—through expert commentary, roadmap updates, or thought leadership—are seeing a compound effect: sustained community engagement, higher brand recall, and continued investor interest. PR as Infrastructure, Not Accessory The challenge isn’t just visibility—it’s credibility. In frothy periods, hype and speculation dominate the feed. But in contraction cycles, audiences become more discerning. That’s where strategic communications comes in. “Bear markets reward clarity and substance,” Ermolaev explains. “It’s not about spin—it’s about surfacing the right milestones and positioning the story in a broader market context.” Rather than flood the media with announcements, savvy teams are deploying PR like infrastructure: delivering narrative consistency, aligning with macro trends, and offering commentary when the industry lacks trusted voices. The Outset PR Playbook Outset PR stands firm at the intersection of performance analytics and media strategy. Founded by Ermolaev—one of the crypto sector’s most recognizable…
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