Ferrari to accept crypto as payment for its cars in the US
The brand hopes to attract people who aren't Ferrari customers... but could afford one. The post Ferrari to accept crypto as payment for its cars in the US appeared first on Supercar Blondie.
Ferrari is set to begin accepting cryptocurrency as payment for its supercars.
The Italian automaker will initially only accept crypto in the US, with a plan to extend the program to its European customers in the near future.
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The news that Ferrari would start accepting crypto came out of the blue.
No other major car brand has ever seriously considered accepting crypto apart from Tesla, and even then, Musk’s company made it clear crypto could only be used to buy gadgets and accessories, not an actual car.
On top of all that, crypto users and car fans alike were taken aback by the news because Ferrari is famously rather conservative when it comes to who can get access to its cars.
However, as explained by Ferrari’s chief marketing officer Enrico Galliera, the brand is turning to crypto for two reasons.
*FERRARI TO ACCEPT CRYPTO AS PAYMENT FOR ITS CARS IN THE UShttps://t.co/QesIXHykeR
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