Gen Z Wants Real-Life Experiences—This New Agency Helps Brands Deliver
The post Gen Z Wants Real-Life Experiences—This New Agency Helps Brands Deliver appeared on BitcoinEthereumNews.com. Gen Z consumers want more in-person experiences, and Offline, a new agency from dcdx, is working to … More help brands accomplish that. getty A new frontier in brand engagement is emerging, and it’s not happening on screens. This week, the Gen Z research and consulting firm dcdx launched Offline, an agency designed to help brands tap into real-world, interest-based communities. This initiative comes at a time when young consumer behavior is shifting decisively toward authentic, in-person experiences over digital interactions. With social connection in flux and the digital fatigue of the post-COVID era becoming increasingly palpable, young adults are gravitating toward intimate, purpose-driven gatherings rooted in shared passions. A new cultural intelligence study from Eventbrite reveals that these emerging “Fourth Spaces™”, which are events formed around why people gather rather than where, are becoming essential venues for personal connection, self-discovery, and brand engagement. According to the study, 95% of Gen Z and Millennials are interested in turning online interests into real-world interactions. Different from standard group meetups, these consumers are seeking out ecosystems where identity, creativity, and community converge. The research shows that 84% of attendees have formed close friendships through such gatherings, and 45% say these events have enhanced their sense of self. Eventbrite also reports an 8x increase in board game gatherings and a 130% surge in wellness meetups like group runs. For brands looking to build lasting relationships with younger audiences, this shift presents both a challenge and an opportunity: How can they move from simply broadcasting to facilitating? Offline offers an answer to that question by functioning as a matchmaking partner between brands and their database of micro-communities. Rather than relying solely on influencers to push products, Offline enables brands to cohost, integrate with, and support grassroots communities directly. “Just as the Influencer rose to…
The post Gen Z Wants Real-Life Experiences—This New Agency Helps Brands Deliver appeared on BitcoinEthereumNews.com.
Gen Z consumers want more in-person experiences, and Offline, a new agency from dcdx, is working to … More help brands accomplish that. getty A new frontier in brand engagement is emerging, and it’s not happening on screens. This week, the Gen Z research and consulting firm dcdx launched Offline, an agency designed to help brands tap into real-world, interest-based communities. This initiative comes at a time when young consumer behavior is shifting decisively toward authentic, in-person experiences over digital interactions. With social connection in flux and the digital fatigue of the post-COVID era becoming increasingly palpable, young adults are gravitating toward intimate, purpose-driven gatherings rooted in shared passions. A new cultural intelligence study from Eventbrite reveals that these emerging “Fourth Spaces™”, which are events formed around why people gather rather than where, are becoming essential venues for personal connection, self-discovery, and brand engagement. According to the study, 95% of Gen Z and Millennials are interested in turning online interests into real-world interactions. Different from standard group meetups, these consumers are seeking out ecosystems where identity, creativity, and community converge. The research shows that 84% of attendees have formed close friendships through such gatherings, and 45% say these events have enhanced their sense of self. Eventbrite also reports an 8x increase in board game gatherings and a 130% surge in wellness meetups like group runs. For brands looking to build lasting relationships with younger audiences, this shift presents both a challenge and an opportunity: How can they move from simply broadcasting to facilitating? Offline offers an answer to that question by functioning as a matchmaking partner between brands and their database of micro-communities. Rather than relying solely on influencers to push products, Offline enables brands to cohost, integrate with, and support grassroots communities directly. “Just as the Influencer rose to…
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