HBO Max is coming back
The post HBO Max is coming back appeared on BitcoinEthereumNews.com. Scene from season 3 of White Lotus. Source: HBO HBO became HBO Max became Max. Now, it will be HBO Max once more. Warner Bros. Discovery is renaming its streaming platform again starting this summer, restoring a name it ditched just two years ago. The company announced the rebranding Wednesday during its upfront presentation in New York. The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and storytelling. “The powerful growth we have seen in our global streaming service is built around the quality of our programming,” said David Zaslav, CEO of Warner Bros. Discovery, in a statement. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.” The company’s streaming business has turned around its profitability by almost $3 billion in the last two years and scaled globally with around 22 million subscribers added in the last year. Warner Bros. Discovery aims to have more than 150 million subscribers by the end of 2026. Still, Warner Bros. Discovery lost live rights to National Basketball Association games beginning next season. And the company has focused on paying down debt rather than spending on new content to compete with Netflix, which has more than 300 million subscribers. Ironically, the HBO Max branding was intended to showcase its competitive global streaming ambitions. Now, WBD is changing the name back to emphasize the opposite — quality over quantity. “We will continue to focus on what makes us unique – not everything for everyone in a household, but something distinct and great for adults and families,” said JB Perrette, president and CEO of streaming at Warner Bros. Discovery, in a statement. “It’s really not subjective, not even controversial – our programming just hits…
The post HBO Max is coming back appeared on BitcoinEthereumNews.com.
Scene from season 3 of White Lotus. Source: HBO HBO became HBO Max became Max. Now, it will be HBO Max once more. Warner Bros. Discovery is renaming its streaming platform again starting this summer, restoring a name it ditched just two years ago. The company announced the rebranding Wednesday during its upfront presentation in New York. The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and storytelling. “The powerful growth we have seen in our global streaming service is built around the quality of our programming,” said David Zaslav, CEO of Warner Bros. Discovery, in a statement. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.” The company’s streaming business has turned around its profitability by almost $3 billion in the last two years and scaled globally with around 22 million subscribers added in the last year. Warner Bros. Discovery aims to have more than 150 million subscribers by the end of 2026. Still, Warner Bros. Discovery lost live rights to National Basketball Association games beginning next season. And the company has focused on paying down debt rather than spending on new content to compete with Netflix, which has more than 300 million subscribers. Ironically, the HBO Max branding was intended to showcase its competitive global streaming ambitions. Now, WBD is changing the name back to emphasize the opposite — quality over quantity. “We will continue to focus on what makes us unique – not everything for everyone in a household, but something distinct and great for adults and families,” said JB Perrette, president and CEO of streaming at Warner Bros. Discovery, in a statement. “It’s really not subjective, not even controversial – our programming just hits…
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