How A Gut Health Journey Turned Into A Beverage Brand Revolution
The post How A Gut Health Journey Turned Into A Beverage Brand Revolution appeared on BitcoinEthereumNews.com. In a crowded beverage market dominated by sugary, traditional options, Halfday is carving a new path with its prebiotic-infused iced teas. I sat down with co-founder Mike Lombardo to hear the story behind the brand’s creation and growth, starting from a personal health journey to a successful product on shelves nationwide. In this interview, we dive into Halfday’s origin story, its innovative approach to flavor and health, and how the brand is challenging industry norms. Halfday CoFounders Kayvon Jahanbakhsh and Mike Lombardo created a gut-healthy iced tea brand. Halfday Dave Knox: Let’s start with the origin story. What inspired you to launch Halfday? Mike Lombardo: Halfday started when my co-founder, Kayvon, was diagnosed with ulcerative colitis at 18. As part of improving his microbiome, he began experimenting with prebiotics to boost his gut health. Eventually, he started adding prebiotics to the teas he made daily. One summer, he put it in iced tea, and that was the beginning of it. Knox: When did you realize there was a business opportunity here? Lombardo: What’s interesting about our origin is that it started so naturally. Kayvon and I were hanging out when he shared the tea with me. We liked it and thought others might too. We decided to test it at a farmer’s market, partly to get some hands-on experience over the summer. As we expanded, we noticed a lack of iced teas that resonated with us as millennials. Looking at the iced tea market, we saw that the leading brands were nearly 50 years old and hadn’t seen innovation. We also realized that 95% of Americans aren’t getting enough fiber, and over half of sugar consumption in the U.S. comes from beverages. This all led us to see an opportunity. Knox: Over the past few years, prebiotics have exploded in…
The post How A Gut Health Journey Turned Into A Beverage Brand Revolution appeared on BitcoinEthereumNews.com.
In a crowded beverage market dominated by sugary, traditional options, Halfday is carving a new path with its prebiotic-infused iced teas. I sat down with co-founder Mike Lombardo to hear the story behind the brand’s creation and growth, starting from a personal health journey to a successful product on shelves nationwide. In this interview, we dive into Halfday’s origin story, its innovative approach to flavor and health, and how the brand is challenging industry norms. Halfday CoFounders Kayvon Jahanbakhsh and Mike Lombardo created a gut-healthy iced tea brand. Halfday Dave Knox: Let’s start with the origin story. What inspired you to launch Halfday? Mike Lombardo: Halfday started when my co-founder, Kayvon, was diagnosed with ulcerative colitis at 18. As part of improving his microbiome, he began experimenting with prebiotics to boost his gut health. Eventually, he started adding prebiotics to the teas he made daily. One summer, he put it in iced tea, and that was the beginning of it. Knox: When did you realize there was a business opportunity here? Lombardo: What’s interesting about our origin is that it started so naturally. Kayvon and I were hanging out when he shared the tea with me. We liked it and thought others might too. We decided to test it at a farmer’s market, partly to get some hands-on experience over the summer. As we expanded, we noticed a lack of iced teas that resonated with us as millennials. Looking at the iced tea market, we saw that the leading brands were nearly 50 years old and hadn’t seen innovation. We also realized that 95% of Americans aren’t getting enough fiber, and over half of sugar consumption in the U.S. comes from beverages. This all led us to see an opportunity. Knox: Over the past few years, prebiotics have exploded in…
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