Meet The Billionaire Guatemalan Family Taking On Chick-Fil-A
The post Meet The Billionaire Guatemalan Family Taking On Chick-Fil-A appeared on BitcoinEthereumNews.com. Over 103 years, three generations have built CMI into one of Latin America’s largest food conglomerates. Now their Pollo Campero restaurant chain is set to expand across the U.S. By Jonathan Ponciano, Forbes Staff On March 15, a yellow chicken mascot named Pollito (Spanish for chick) wearing a rust-colored sombrero, white chef uniform and cravat descended upon Times Square and began waving to bystanders before heading to the Port Authority and Herald Square, where Guatemala-based fast food chain Pollo Campero was opening its first Manhattan locations. Inside the restaurants, nostalgic Spanish-speaking families, including many immigrants from Central America, feasted on empanadas and fried chicken breasts—breaded with a generations-old family recipe. Meanwhile, curious Americans, hungry for chicken sandwiches, inquired about unfamiliar menu offerings like horchata (a sweet drink made of white rice) being sold alongside the to-be-expected yuca fries. Photo by Trevor Paulhus for Forbes For decades, Pollo Campero has had a cult following in Latin America. The chain’s bright yellow bags and distinct aroma are a staple on flights to the U.S. from Guatemala and El Salvador. Its parent company, 103-year-old Corporación Multi-Inversiones, has quietly grown into one of Latin America’s largest conglomerates, making the Guatemalan family that owns it worth $3 billion, by Forbes’ estimate. Now, CMI is ready to make its presence felt in the U.S by seizing on Americans’ fast-food chicken obsession to fuel its already impressive growth. “I always say we are not a big business,” says CMI Foods chair Juan José Gutierrez, 65, who leads the family enterprise in its third generation, speaking in Spanish from CMI’s headquarters in Guatemala City’s leafy, high-end Zona 10. “We are a grand business.” Semantics aside, CMI is in fact a very big business. It’s already one of Guatemala’s biggest employers, with more than 40,000 workers worldwide. Last year,…
The post Meet The Billionaire Guatemalan Family Taking On Chick-Fil-A appeared on BitcoinEthereumNews.com.
Over 103 years, three generations have built CMI into one of Latin America’s largest food conglomerates. Now their Pollo Campero restaurant chain is set to expand across the U.S. By Jonathan Ponciano, Forbes Staff On March 15, a yellow chicken mascot named Pollito (Spanish for chick) wearing a rust-colored sombrero, white chef uniform and cravat descended upon Times Square and began waving to bystanders before heading to the Port Authority and Herald Square, where Guatemala-based fast food chain Pollo Campero was opening its first Manhattan locations. Inside the restaurants, nostalgic Spanish-speaking families, including many immigrants from Central America, feasted on empanadas and fried chicken breasts—breaded with a generations-old family recipe. Meanwhile, curious Americans, hungry for chicken sandwiches, inquired about unfamiliar menu offerings like horchata (a sweet drink made of white rice) being sold alongside the to-be-expected yuca fries. Photo by Trevor Paulhus for Forbes For decades, Pollo Campero has had a cult following in Latin America. The chain’s bright yellow bags and distinct aroma are a staple on flights to the U.S. from Guatemala and El Salvador. Its parent company, 103-year-old Corporación Multi-Inversiones, has quietly grown into one of Latin America’s largest conglomerates, making the Guatemalan family that owns it worth $3 billion, by Forbes’ estimate. Now, CMI is ready to make its presence felt in the U.S by seizing on Americans’ fast-food chicken obsession to fuel its already impressive growth. “I always say we are not a big business,” says CMI Foods chair Juan José Gutierrez, 65, who leads the family enterprise in its third generation, speaking in Spanish from CMI’s headquarters in Guatemala City’s leafy, high-end Zona 10. “We are a grand business.” Semantics aside, CMI is in fact a very big business. It’s already one of Guatemala’s biggest employers, with more than 40,000 workers worldwide. Last year,…
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