Music marketing action plan: getting your song to 1,000 streams

Want to get your new song heard and build a real fanbase? Skip the vague strategies and check out this action plan to get your new song over the 1,000 stream mark quickly. We’ve broken down exactly how to invest your time and a small budget to make the biggest impact, focusing on daily engagement, smart playlist pitching, and targeted ads.

Objective: Efficiently spend time and money to surpass 1,000 streams on your new song. Every action below is aimed at this goal.

1. TIME INVESTMENT (FREE) – Daily Actions

Organic Social Media Content (1-2 hours daily)

• Instagram/TikTok/YouTube Shorts (5-7 posts per week):
  • Post 30-second clips with your song in the background.
  • Use a trending sound effect or stitch a trending video to boost reach.
  • Example posts:
    • You vibing to the song with a “POV” text overlay (e.g., “POV: You just heard the best song you didn’t know you needed.”)
    • “Behind the Scenes” (studio clips, writing process, raw vocals)
    • Lyric breakdown (explain a line and why it’s meaningful)
    • Use your song as background music for meme-style or relatable videos.

Direct Fan Outreach (1 hour daily)

• DM 10-20 people per day (existing followers, past listeners, and new people on IG/TikTok).
• Example message:
  “Hey [Name], I just dropped a new song that I think you’ll love! If you have 2 minutes, check it out and let me know what you think Read More