The 10 Best New Products to Buy This Week: Shop adidas, Coach, & K-Pop Demon Hunter Merch
Shop A$AP Rocky's latest Ray-Ban collab, Amazon's new Kindle tablet, a crocheted emotional support Prince doll & more, handpicked by ShopBillboard.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Want to shop the best new product releases? In this guide, ShopBillboard highlights our favorite new product launches of the week. From tech-savvy gadgets, to trendy musician merch, to the hottest sneaker releases, we’ve sorted through the good and the best to curate a collection of new arrivals that are worth your time and money.
Shop the Best New Products to Buy This Week, At a Glance:
- Best New Artist Merch: A$AP Rocky x Ray-Ban Ultra Wrap 001 Sunglasses, $874
- Best New Sneaker Release: Clot Stan Smith Shoes by Edison Chen, $140
- Best New Tech Gadget: Amazon Kindle Colorsoft, $250
- Best New Product Under $100: Nothing CMF Watch 3 Pro, $79
This week, there’s plenty of splurge-worthy products to shop. A$AP Rocky dropped a futuristic sunglasses collection with Ray-Ban, a new crocheted emotional support Prince doll is fighting off depression, and everyone’s favorite animated K-Pop group, HUNTR/X dropped highly-anticipated merch. For more products, see below.
Don’t see anything you like? We will continuously update this article throughout the month with new releases we think you should know about. Until then, scroll down to shop the 10 best new products to buy this week.

Crocheted Emotional Support Prince Doll
If his music doesn’t already put you in a better mood, you can now bring home your very own crochet Prince doll that’ll rain purple love with its “emotional support” sign.

Clot Stan Smith Shoes by Edison Chen
The classic Stan Smith sneaker gets a great redesign by Clot adding in a cozy espadrille sole for a more relaxing look. Grab a pair of the highly-sought after collab now before they sell out.

Amazon Kindle Colorsoft
Bring color to your Kindle with this latest release. The 7-inch Colorsoft display is optimized for reading in color and is different from the Kindle Paperwhite display, which is optimized for only black and white reading. Users can now highlight their favorite scenes in yellow, orange, blue, and pink.

KPop Demon Hunters HUNTR/X Officially Licensed T-Shirt
A T-shirt featuring all of the HUNTR/X members on the front.

Pair of Thieves Superiair Boxer Briefs (3Pack)
After selling out, the super light and breezy Superiair boxer briefs are back and a perfect option for staying cool during the summer months.

Nothing CMF Watch 3 Pro
Nothing’s budget-friendly smartwatch boasts a new heart rate sensor, improved GPS tracking and a variety of new fitness features (including AI coaching) for casual runners. If you’re looking for great smart tech, this under $100 watch is great entry point.

Coach Mini Rowan Crossbody Bag With Charms
Jump in on the bag charm trend with this trendy mini Rowan crossbody bag.

A$AP Rocky x Ray-Ban Ultra Wrap 001 Sunglasses
Apart of the Next Generation collection, the Ultra
Wrap 001 sunglasses feature a radically reengineered style delivering a hyper-futuristic design.

Asus ProArt Display PA32QCV
Level up your office with this top-of-the-line display from Asus. The new monitor features an impressive 32-inch 6K screen and supports HDR10 and VESA DisplayHDR 600.

NOMATIC Toiletry Bag for Travel
There’s always 99 annoyances to deal with when traveling, don’t let your toiletries be one.
Shop Our Previous Picks Below

A$AP Rocky x Ray-Ban Wayfarer Puffer
The classic Ray-Ban Wayfarer gets a bold, puffer redesign by A$AP Rocky. The collection comes in red, white, yellow, green, blue and pink makeover.

Tyler, the Creator x Converse 1908 Jogger
The redesigned Jogger is an effortless, sporty silhouette with Tyler’s signature playful color palette that’s perfect for summer.

Garmin Venu X1 Smartwatch
Equipped with an AMOLED display, advanced health and fitness features, the Garmin Venu X1 is perfect for the fitness guru in your life.

Cozy Earth Striped Luxe Bath Sheets
Crafted with a blend of cotton and bamboo viscose using innovative Zero-Twist technology, upgrade your bathroom with these super soft, luxe towel set.

Weatherproof Vintage Crewneck Pullover Sweatshirt
Your weekend uniform just got an upgrade. This classic fit crew neck pullover sweatshirt serves effortless style with its relaxed vibe and timeless design.

LARQ PureVis 2 Smart Water Bottle
Enhance your water quality with LARQ’s built-in 2-stage filtration and purification for cleaner, better-tasting water.

Chamula X Buck Mason Crepe Sole Cancun Huarache
Looking for a great elevated summer shoe? The Chamula X Buck Mason is the best choice. The collab features a custom, handcrafted huarache silhouette with veg-tanned leather uppers, a stacked heel, and black rubber soles.
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