UFC Enters $7.7 Billion Deal With Paramount — Ending PPV In The U.S.
The post UFC Enters $7.7 Billion Deal With Paramount — Ending PPV In The U.S. appeared on BitcoinEthereumNews.com. LAS VEGAS, NEVADA – JUNE 29: UFC CEO Dana White poses for a photo with TKO and Endeavor CEO Ari Emmanuel (Photo by Chris Unger/Zuffa LLC via Getty Images) Zuffa LLC via Getty Images For the first time since the UFC broke into the mainstream, fans in the United States won’t have to shell out money every time a numbered card rolls around. In 2026, the promotion’s seven-year, $7.7 billion media rights deal with Paramount+ and CBS will wipe out the $80 pay-per-view model in favor of a monthly subscription. This deal includes every fight — 13 numbered events, 30 Fight Nights, many simulcast on CBS. For now, the cost of that subscription is $12.99 without ads. We’ve seen Paramount+ and Peacock raise their prices in the past after adding content and acquiring sports rights. Based on this history, it would not shock me to see it rise to $19.99 or even $24.99 in the near future. The departure from the PPV model means the era of deciding whether a main event is “worth the money” is over. For fans, this isn’t just a cost change. It’s a fundamental shift in how the sport is consumed and how its biggest stars are made and marketed. The Death Of $80 PPVs That Are Sometimes Not Worth It LAS VEGAS, NEVADA – JANUARY 18: Conor McGregor prepares for his welterweight bout against Donald Cerrone during UFC246 at T-Mobile Arena on January 18, 2020 in Las Vegas, Nevada. (Photo by Steve Marcus/Getty Images) Getty Images In a recent interview with CNBC discussing the UFC’s new deal, Mark Shapiro (TKO COO) said PPV is “outdated, antiquated.” Based on DAZN’s move away from PPV in boxing — spearheaded by Turki Alalshikh, the Saudi boxing power broker who is working with White for TKO Boxing’s debut…
The post UFC Enters $7.7 Billion Deal With Paramount — Ending PPV In The U.S. appeared on BitcoinEthereumNews.com.
LAS VEGAS, NEVADA – JUNE 29: UFC CEO Dana White poses for a photo with TKO and Endeavor CEO Ari Emmanuel (Photo by Chris Unger/Zuffa LLC via Getty Images) Zuffa LLC via Getty Images For the first time since the UFC broke into the mainstream, fans in the United States won’t have to shell out money every time a numbered card rolls around. In 2026, the promotion’s seven-year, $7.7 billion media rights deal with Paramount+ and CBS will wipe out the $80 pay-per-view model in favor of a monthly subscription. This deal includes every fight — 13 numbered events, 30 Fight Nights, many simulcast on CBS. For now, the cost of that subscription is $12.99 without ads. We’ve seen Paramount+ and Peacock raise their prices in the past after adding content and acquiring sports rights. Based on this history, it would not shock me to see it rise to $19.99 or even $24.99 in the near future. The departure from the PPV model means the era of deciding whether a main event is “worth the money” is over. For fans, this isn’t just a cost change. It’s a fundamental shift in how the sport is consumed and how its biggest stars are made and marketed. The Death Of $80 PPVs That Are Sometimes Not Worth It LAS VEGAS, NEVADA – JANUARY 18: Conor McGregor prepares for his welterweight bout against Donald Cerrone during UFC246 at T-Mobile Arena on January 18, 2020 in Las Vegas, Nevada. (Photo by Steve Marcus/Getty Images) Getty Images In a recent interview with CNBC discussing the UFC’s new deal, Mark Shapiro (TKO COO) said PPV is “outdated, antiquated.” Based on DAZN’s move away from PPV in boxing — spearheaded by Turki Alalshikh, the Saudi boxing power broker who is working with White for TKO Boxing’s debut…
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