Video podcasts are the next big pitch
The post Video podcasts are the next big pitch appeared on BitcoinEthereumNews.com. Jason and Travis Kelce with Dunkin Donuts on the New Heights podcast. Courtesy: Wondery Amazon’s second-ever Upfronts pitch to advertisers this week featured an appearance by NFL champion brothers Jason and Travis Kelce. They weren’t there to hype live football rights. While Amazon’s Prime owns the media rights to the NFL’s “Thursday Night Football” games — and the streamer showcased much of its sports portfolio, including the upcoming NBA season, during the annual media presentations — the Kelce brothers were invited onstage because of the success of their video podcast, “New Heights,” by Amazon’s Wondery. Live sports in general have emerged in recent years as the darling of Upfronts. The category was a big part of presentations by Fox Corp., Comcast’s NBCUniversal, Disney and Warner Bros. Discovery this week. Sports content is expected to remain the dominant force in securing advertiser commitments during Upfronts this year, despite growing economic uncertainty. But viewers’ shift toward social media on both their phones and TV screens has increasingly drawn eyes to the video format of podcasts, and now influencers, TV stars and athletes are inking multi-million dollar deals and garnering millions of followers. The quality of the video production of podcasts has increased, too. The growing emphasis on podcasts during Upfronts is helping to cement the format as value added in the media landscape. Its this consumer gravitation toward social media, tech and streaming platforms that has led advertisers to spend more on these digital platforms than traditional TV in recent years. Now, they’re more and more turning their attentions to podcasting. “We’re constantly looking at all different types of content and content creators. The lines between podcast and talk shows are getting pretty blurry,” said Ted Sarandos, co-CEO of Netflix, during an April earnings call in which he said podcasts could soon…
The post Video podcasts are the next big pitch appeared on BitcoinEthereumNews.com.
Jason and Travis Kelce with Dunkin Donuts on the New Heights podcast. Courtesy: Wondery Amazon’s second-ever Upfronts pitch to advertisers this week featured an appearance by NFL champion brothers Jason and Travis Kelce. They weren’t there to hype live football rights. While Amazon’s Prime owns the media rights to the NFL’s “Thursday Night Football” games — and the streamer showcased much of its sports portfolio, including the upcoming NBA season, during the annual media presentations — the Kelce brothers were invited onstage because of the success of their video podcast, “New Heights,” by Amazon’s Wondery. Live sports in general have emerged in recent years as the darling of Upfronts. The category was a big part of presentations by Fox Corp., Comcast’s NBCUniversal, Disney and Warner Bros. Discovery this week. Sports content is expected to remain the dominant force in securing advertiser commitments during Upfronts this year, despite growing economic uncertainty. But viewers’ shift toward social media on both their phones and TV screens has increasingly drawn eyes to the video format of podcasts, and now influencers, TV stars and athletes are inking multi-million dollar deals and garnering millions of followers. The quality of the video production of podcasts has increased, too. The growing emphasis on podcasts during Upfronts is helping to cement the format as value added in the media landscape. Its this consumer gravitation toward social media, tech and streaming platforms that has led advertisers to spend more on these digital platforms than traditional TV in recent years. Now, they’re more and more turning their attentions to podcasting. “We’re constantly looking at all different types of content and content creators. The lines between podcast and talk shows are getting pretty blurry,” said Ted Sarandos, co-CEO of Netflix, during an April earnings call in which he said podcasts could soon…
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