Walmart beefs up online marketplace in Amazon challenge
The post Walmart beefs up online marketplace in Amazon challenge appeared on BitcoinEthereumNews.com. Walmart hosted its first seller summit for its third-party marketplace this summer. At the invitation-only event, CEO Doug McMillon made his pitch on why small businesses and brands should work with the retail giant. Walmart It was summer in Las Vegas — the temperature hit nearly 110 degrees that late August day — but Christmas was on everyone’s minds. While Santa Claus wandered around during an invitation-only conference, businesses that sell items on Walmart’s website attended how-to sessions and swapped advice. Walmart leaders gave third-party marketplace sellers an early gift, too: Waiving extra fees for storing merchandise during the peak season. Doug McMillon, who leads the world’s largest retailer, took the stage and made a sales pitch to the smaller businesses and brands. “We hope you’ll choose to grow with us,” the CEO told the more than 1,500 attendees, invoking the memory of company founder Sam Walton, who was at one time a small-town entrepreneur. “We want you to bring great items to our marketplace. Our team is here to serve you.” As Walmart heads into the retail industry’s most important season, the company is trying to recruit and retain hundreds of thousands of independent sellers that fill the company’s virtual shelves with items ranging from lip gloss to Rolex watches. It is also working to coax those sellers into paying Walmart to pack and ship — and even advertise — their products. It is leaning into a moment when inflation has pushed more high-income shoppers to its stores and website. This holiday season will put Walmart’s e-commerce strategy to the test. Already, the company is using the third-party marketplace to try to drum up early business. More than half the items included in Walmart’s sales event last week, which kicked off the season, were from its third-party marketplace. The…
The post Walmart beefs up online marketplace in Amazon challenge appeared on BitcoinEthereumNews.com.
Walmart hosted its first seller summit for its third-party marketplace this summer. At the invitation-only event, CEO Doug McMillon made his pitch on why small businesses and brands should work with the retail giant. Walmart It was summer in Las Vegas — the temperature hit nearly 110 degrees that late August day — but Christmas was on everyone’s minds. While Santa Claus wandered around during an invitation-only conference, businesses that sell items on Walmart’s website attended how-to sessions and swapped advice. Walmart leaders gave third-party marketplace sellers an early gift, too: Waiving extra fees for storing merchandise during the peak season. Doug McMillon, who leads the world’s largest retailer, took the stage and made a sales pitch to the smaller businesses and brands. “We hope you’ll choose to grow with us,” the CEO told the more than 1,500 attendees, invoking the memory of company founder Sam Walton, who was at one time a small-town entrepreneur. “We want you to bring great items to our marketplace. Our team is here to serve you.” As Walmart heads into the retail industry’s most important season, the company is trying to recruit and retain hundreds of thousands of independent sellers that fill the company’s virtual shelves with items ranging from lip gloss to Rolex watches. It is also working to coax those sellers into paying Walmart to pack and ship — and even advertise — their products. It is leaning into a moment when inflation has pushed more high-income shoppers to its stores and website. This holiday season will put Walmart’s e-commerce strategy to the test. Already, the company is using the third-party marketplace to try to drum up early business. More than half the items included in Walmart’s sales event last week, which kicked off the season, were from its third-party marketplace. The…
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