GenAI Platforms Are Quietly Rewriting Eastern Europe’s Crypto Media Playbook, Outset PR Report Finds
The post GenAI Platforms Are Quietly Rewriting Eastern Europe’s Crypto Media Playbook, Outset PR Report Finds appeared on BitcoinEthereumNews.com. Eastern Europe’s crypto media ecosystem is entering a new phase, and in Q2 2025, the disruption is coming from generative AI platforms. A new media report by Outset PR reveals that tools such as ChatGPT, Perplexity, and Microsoft Copilot are now sending traffic to both niche crypto-native and broad generalist media. While these referral volumes remain under 1% of total traffic, their emergence signals a fundamental change in how audiences discover content. Among 114 crypto-native outlets, over 20% received measurable traffic from GenAI platforms in Q2, totaling 135,180 visits – just 0.65% of their combined quarterly visits. Generalist outlets reported nearly 42% adoption, with 566,596 AI-referred visits – 0.06% of their much larger 894.48 million visits. The key takeaway, according to the report, is that AI is already changing referral patterns in ways that could accelerate quickly in coming quarters. A Strong Market Rebound, But Not for All Media The rise of AI in news discovery comes against the backdrop of a major crypto market rebound. After a sharp 19% drop in Q1 2025, global crypto assets surged 22% in Q2. Institutional inflows, growing ETF demand, and corporate Bitcoin acquisitions all contributed to this turnaround. Regulatory shifts also helped. In the U.S., bank and crypto firm restrictions eased, IRS tax enforcement rules affecting individual investors were rolled back, and the long-debated Market Structure Bill advanced toward establishing a comprehensive framework for digital assets. However, this bullish sentiment did not translate into growth for most Eastern European crypto outlets. More than 63% of crypto-native publishers lost traffic. The quarter closed with 20.89 million visits, down 18% from April levels. Generalist media — broader platforms with crypto sections — performed only slightly better. Nearly 63% saw traffic declines, slipping by 6% between April and June. Source: Outset PR’s crypto media report on…
The post GenAI Platforms Are Quietly Rewriting Eastern Europe’s Crypto Media Playbook, Outset PR Report Finds appeared on BitcoinEthereumNews.com.
Eastern Europe’s crypto media ecosystem is entering a new phase, and in Q2 2025, the disruption is coming from generative AI platforms. A new media report by Outset PR reveals that tools such as ChatGPT, Perplexity, and Microsoft Copilot are now sending traffic to both niche crypto-native and broad generalist media. While these referral volumes remain under 1% of total traffic, their emergence signals a fundamental change in how audiences discover content. Among 114 crypto-native outlets, over 20% received measurable traffic from GenAI platforms in Q2, totaling 135,180 visits – just 0.65% of their combined quarterly visits. Generalist outlets reported nearly 42% adoption, with 566,596 AI-referred visits – 0.06% of their much larger 894.48 million visits. The key takeaway, according to the report, is that AI is already changing referral patterns in ways that could accelerate quickly in coming quarters. A Strong Market Rebound, But Not for All Media The rise of AI in news discovery comes against the backdrop of a major crypto market rebound. After a sharp 19% drop in Q1 2025, global crypto assets surged 22% in Q2. Institutional inflows, growing ETF demand, and corporate Bitcoin acquisitions all contributed to this turnaround. Regulatory shifts also helped. In the U.S., bank and crypto firm restrictions eased, IRS tax enforcement rules affecting individual investors were rolled back, and the long-debated Market Structure Bill advanced toward establishing a comprehensive framework for digital assets. However, this bullish sentiment did not translate into growth for most Eastern European crypto outlets. More than 63% of crypto-native publishers lost traffic. The quarter closed with 20.89 million visits, down 18% from April levels. Generalist media — broader platforms with crypto sections — performed only slightly better. Nearly 63% saw traffic declines, slipping by 6% between April and June. Source: Outset PR’s crypto media report on…
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