Holiday Season Shopping Starts In Summer As Consumers Lean On Credit
The post Holiday Season Shopping Starts In Summer As Consumers Lean On Credit appeared on BitcoinEthereumNews.com. Younger shoppers especially are looking at ways to defer payment but still want to go big this Christmas. getty American shoppers will prioritize gifting, no matter the impact to their wallets with more than one-third (37%) believing that buying gifts for the holiday season is more important than a credit card balance this season, according to a new survey. Indeed, they are prepared to use a variety of methods to delay payment rather than cut back on the holiday season fun, with many moving into Christmas spending already in peak summer season. Travel could be the big loser if shoppers need to cut back, while many are concerned about the impact of tariffs and are getting their shopping in early to try and mitigate against future price rises. It could also be good news for discounters and those able to absorb tariff hikes, less so for branded retailers that have to pass on product increases. Austin, Texas-based Invoice Home’s second annual Holiday Spending survey, conducted with third-party research firm Censuswide on the purchase intentions of 2,000 consumers, showed that a quarter of U.S. consumers plan to use controversial Buy Now, Pay Later (BNPL) services to navigate holiday spending this year, followed by employing AI to help them seek out the best prices (16%). Gen Z (20%) and Millennial (19%) respondents in particular plan to cover holiday expenses in 2025 by leveraging BNPL services. Meantime, 27% of Millennials plan to go into credit card debt (up from 21% in 2024), while 40% of Gen Z shoppers plan to dip into savings (32% last year). Consumers are also willing to delay bill payments by 2-3 weeks in the case of 26% of Gen Z and 30% Millennials, and by 1-2 months in the case of 10% of Gen Z and 16% of…
The post Holiday Season Shopping Starts In Summer As Consumers Lean On Credit appeared on BitcoinEthereumNews.com.
Younger shoppers especially are looking at ways to defer payment but still want to go big this Christmas. getty American shoppers will prioritize gifting, no matter the impact to their wallets with more than one-third (37%) believing that buying gifts for the holiday season is more important than a credit card balance this season, according to a new survey. Indeed, they are prepared to use a variety of methods to delay payment rather than cut back on the holiday season fun, with many moving into Christmas spending already in peak summer season. Travel could be the big loser if shoppers need to cut back, while many are concerned about the impact of tariffs and are getting their shopping in early to try and mitigate against future price rises. It could also be good news for discounters and those able to absorb tariff hikes, less so for branded retailers that have to pass on product increases. Austin, Texas-based Invoice Home’s second annual Holiday Spending survey, conducted with third-party research firm Censuswide on the purchase intentions of 2,000 consumers, showed that a quarter of U.S. consumers plan to use controversial Buy Now, Pay Later (BNPL) services to navigate holiday spending this year, followed by employing AI to help them seek out the best prices (16%). Gen Z (20%) and Millennial (19%) respondents in particular plan to cover holiday expenses in 2025 by leveraging BNPL services. Meantime, 27% of Millennials plan to go into credit card debt (up from 21% in 2024), while 40% of Gen Z shoppers plan to dip into savings (32% last year). Consumers are also willing to delay bill payments by 2-3 weeks in the case of 26% of Gen Z and 30% Millennials, and by 1-2 months in the case of 10% of Gen Z and 16% of…
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