The F1 deal with Moët & Chandon; Strategy, Stats And Storytelling
The post The F1 deal with Moët & Chandon; Strategy, Stats And Storytelling appeared on BitcoinEthereumNews.com. The new Moët & Chandon F1 Champions Corridor unveiled at the Belgium Grand Prix Virgile Guinard The Moët & Chandon deal with FI, commenced 2025, is a 10-year affair forming part of a wider ecosystem partnership between parent group LVMH and Formula 1 that also takes in trunk partner Louis Vuitton and official timekeeper TAG Heuer. Celebrating the 75th anniversary of the F1 championship which falls in the same year, each brand has enjoyed its own headline moment. Louis Vuitton opened the season in Melbourne, the Monaco Grand Prix in May was the TAG Heuer moment and Moët & Chandon took pole position as title partner of the Belgium Grand Prix in July on the Spa-Francorchamps circuit. Moët and F1 have an unquestionable legacy. After all, it was a jeroboam of Moët & Chandon Champagne that Dan Gurney sprayed into the crowd to celebrate his 24 Hours of Le Mans win in 1967 that gave rise to the podium tradition synonymous with the sport for which Moët was an official Champagne partner from 1981 to 1997. The history with Spa goes back even further. It resonates profoundly with Moët as it is the closest Grand Prix to the house’s Épernay heartland to which it has been linked from the F1 Championship’s outset in 1950. Winning driver Juan Manuel Fangio was later invited by Paul Chandon-Moët and his cousin Count Frédéric Chandon de Briailles to celebrate his victory at emblematic estate property, Château de Saran. Belgium Grand Prix winner McLaren’s Oscar Piastri, Lando Norris and Charles Leclerc celebrate by … More spraying bottles of Moët & Chandon. Getty Images What does the F1 Moët & Chandon deal actually mean? In concrete terms, the F1 deal constitutes three red and white branded moments played out for F1’s 826.5 million global fanbase at…
The post The F1 deal with Moët & Chandon; Strategy, Stats And Storytelling appeared on BitcoinEthereumNews.com.
The new Moët & Chandon F1 Champions Corridor unveiled at the Belgium Grand Prix Virgile Guinard The Moët & Chandon deal with FI, commenced 2025, is a 10-year affair forming part of a wider ecosystem partnership between parent group LVMH and Formula 1 that also takes in trunk partner Louis Vuitton and official timekeeper TAG Heuer. Celebrating the 75th anniversary of the F1 championship which falls in the same year, each brand has enjoyed its own headline moment. Louis Vuitton opened the season in Melbourne, the Monaco Grand Prix in May was the TAG Heuer moment and Moët & Chandon took pole position as title partner of the Belgium Grand Prix in July on the Spa-Francorchamps circuit. Moët and F1 have an unquestionable legacy. After all, it was a jeroboam of Moët & Chandon Champagne that Dan Gurney sprayed into the crowd to celebrate his 24 Hours of Le Mans win in 1967 that gave rise to the podium tradition synonymous with the sport for which Moët was an official Champagne partner from 1981 to 1997. The history with Spa goes back even further. It resonates profoundly with Moët as it is the closest Grand Prix to the house’s Épernay heartland to which it has been linked from the F1 Championship’s outset in 1950. Winning driver Juan Manuel Fangio was later invited by Paul Chandon-Moët and his cousin Count Frédéric Chandon de Briailles to celebrate his victory at emblematic estate property, Château de Saran. Belgium Grand Prix winner McLaren’s Oscar Piastri, Lando Norris and Charles Leclerc celebrate by … More spraying bottles of Moët & Chandon. Getty Images What does the F1 Moët & Chandon deal actually mean? In concrete terms, the F1 deal constitutes three red and white branded moments played out for F1’s 826.5 million global fanbase at…
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