Indian Production Company Faces Backlash for Releasing AI Altered Film Without Director’s Consent
The post Indian Production Company Faces Backlash for Releasing AI Altered Film Without Director’s Consent appeared on BitcoinEthereumNews.com. In brief Eros International will release an AI-modified version of its 2013 film Raanjhanaa in Tamil with a new ending, claiming it’s more culturally sensitive for Tamil audiences. Original director Aanand L. Rai strongly opposes the release, arguing it violates artistic consent and sets a troubling precedent for AI use in filmmaking without creator approval. Critics dismiss the project as a publicity stunt, citing current AI video generation limitations, while Eros plans to review its 4,000-film library for similar AI modifications. Indian production company Eros International is releasing a version of its 2013 film Raanjhanaa with an AI-produced ending—without the original director’s involvement or consent. Scheduled for release on August 1, the new version of Raanjhanaa will be in Tamil instead of Hindi, and will include an ending which Eros states is more sensitive to the Tamil audience. Speaking to Decrypt, Eros CEO Pradeep Dwivedi stressed that only a small portion of the film has been modified, and that the original version will remain available. “The AI-assisted changes in Ambikapathy [the film’s title in Tamil] represent a very small portion,” he said, “well under 5% of the film’s total runtime, limited to the final act of the narrative.” The rerelease of the film with an AI-generated ending has attracted strong opposition from original director Aanand L. Rai, who has suggested in an interview that it “sets a deeply troubling precedent” for the motion picture industry. Rai’s production company Colour Yellow is currently in the middle of a dispute with Eros over the rerelease, with the director arguing that, while Eros may hold exclusive copyright over Raanjhanaa, the new version “disregards the fundamental principles of creative intent and artistic consent.” The release taps into ongoing controversies surrounding the role of AI in the film industry, one stretching at least as far…
The post Indian Production Company Faces Backlash for Releasing AI Altered Film Without Director’s Consent appeared on BitcoinEthereumNews.com.
In brief Eros International will release an AI-modified version of its 2013 film Raanjhanaa in Tamil with a new ending, claiming it’s more culturally sensitive for Tamil audiences. Original director Aanand L. Rai strongly opposes the release, arguing it violates artistic consent and sets a troubling precedent for AI use in filmmaking without creator approval. Critics dismiss the project as a publicity stunt, citing current AI video generation limitations, while Eros plans to review its 4,000-film library for similar AI modifications. Indian production company Eros International is releasing a version of its 2013 film Raanjhanaa with an AI-produced ending—without the original director’s involvement or consent. Scheduled for release on August 1, the new version of Raanjhanaa will be in Tamil instead of Hindi, and will include an ending which Eros states is more sensitive to the Tamil audience. Speaking to Decrypt, Eros CEO Pradeep Dwivedi stressed that only a small portion of the film has been modified, and that the original version will remain available. “The AI-assisted changes in Ambikapathy [the film’s title in Tamil] represent a very small portion,” he said, “well under 5% of the film’s total runtime, limited to the final act of the narrative.” The rerelease of the film with an AI-generated ending has attracted strong opposition from original director Aanand L. Rai, who has suggested in an interview that it “sets a deeply troubling precedent” for the motion picture industry. Rai’s production company Colour Yellow is currently in the middle of a dispute with Eros over the rerelease, with the director arguing that, while Eros may hold exclusive copyright over Raanjhanaa, the new version “disregards the fundamental principles of creative intent and artistic consent.” The release taps into ongoing controversies surrounding the role of AI in the film industry, one stretching at least as far…
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